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Interview with MD of Relevance Web Marketing at the Monaco Yacht Show 2011

Transcript of the interview of Rumble Romagnoli, MD of Relevance Web Marketing with Riviera Radio at the Monaco Yachts Show.

Peter Nugent

We are here at the Monaco Yacht Show and we welcome Rumble from Relevance Web Marketing, the website marketing company that gets websites to the top of Google.

Rumble Romagnoli 

Hi Peter, good to see you here at the Monaco Yacht Show 2011, what a stunning set of boats – I just saw Prima from Fraser Yachts – fantastic boat designed by Hydrotec have you had the chance to see it yet?

Peter Nugent

Yes I am heading over there this afternoon. What else are you up to at the show?

Rumble Romagnoli

Relevance Web Marketing promote yachting websites so that they appear at the top of Google. We have 5 PR and business consultants at here at the show. We want to see the latest models and get the latest news from the yachting industry. Personally I am heading over to see Meteor from YPI Group then meeting John from Dolmen Yachts. Athos Cleanhous is coming to the show to discuss the Bravo 95 from Cheoy Lee Riviera – I don’ want to miss out on that. Tonight we are heading to the Fraser Yachts Captains Dinner and Awards.

Peter Nugent

Looks like a packed day! So tell us a little more about your company, when was it set up, and what kind of consultancy and marketing services you provide.

Rumble Romagnoli

Relevance Web Marketing was set up in 2003 to help property companies like Home Hunts dominate property sales in the South of France on the internet. Home Hunts realized that if they were top of Google they would get to the buyers before anyone else – which they did. As it became essential for other businesses to get to the top of Google, our phones didn’t stop ringing. Today, Relevance Web Marketing has offices in Antibes, St Tropez and in the French Alps – we are here to help business owners in the area get the most from the internet.

Peter Nugent

So if I have a website and want it to be found, I should call you!

Rumble Romagnoli

Yes! Our team specialize in getting company websites to the top of Google in several languages. We guarantee top positions on Google in English and thanks to our French, Italian, and Russian consultants, we can also promote our clients to new markets.

Peter Nugent

Can you also help to design and build websites? 

Rumble Romagnoli

Yes Relevance Web Marketing has a development team which designs and builds websites. We build websites so that they appear at the top of Google. Our website planning makes sure your company will benefit from the internet not just look pretty.

Peter Nugent

Why is it so important to be top of Google?

Rumble Romagnoli

Peter take an yachting example: Do you know how many people search for ‘yacht charters’ in Google every year?

Peter Nugent

I don’t know 10,000?

Rumble Romagnoli

No Peter, it is 486,000 people. And do you know what percentage of people click on the 1st website they come to when they search for a term like ‘yacht charters’ ?

Peter Nugent

Quite a lot?

Rumble Romagnoli

Yes 38% 

Peter Nugent

Yes I always click on the 1st position

Rumble Romagnoli

Yes me too. So if you are 1st place in Google for the term ‘yacht charters’ it figures you will get nearly 185,000 extra visitors to your website per year am I right?

Peter Nugent

OK I see where you are going now.

Rumble Romagnoli

We have got our client to 1st place for ‘yacht charters’ on Google.co.uk, they have many more visitors looking for their services,  and not surprisingly charter sales doubled this year.People use the internet to look for products and services. To benefit from this traffic a company’s website must be 1st on Google for a term that describes what you sell. Even 1st page is not good enough.

Peter Nugent

But isn’t that the web designers job? Surely the guy who built my website is responsible for this?

Rumble Romagnoli

No unfortunately they are not. They are not trained in SEO, which is the art of optimizing a website for Google, and they certainly cannot promote your website on the internet, as this is a website marketing and PR job. A website designer cannot guarantee top positions – we can.

Peter Nugent

What about Facebook, Linked In, and Twitter are they important?

Rumble Romagnoli

These social networks have become very important in our day to day lives and therefore very important for companies to be aware of. People use social networks to talk about companies, products and services. Facebook is great to promote to consumers, whereas Twitter and Linked In are useful when making partnerships with other companies.

Peter Nugent

Can Relevance Web Marketing help to promote companies on these social networks?

Rumble Romagnoli

Yes, we have set up Resonance Media which is dedicated to social media management. We have technology to read every tweet from Twitter, or post on Facebook.

Peter Nugent

So how does anyone get in touch with you?

Rumble Romagnoli

If you want top positions on Google, look us up on Google – Relevance Web Marketing.