An invaluable source of information and ideas Google’s AdWords blog proves its worth with SEO companies in France and around the globe. This month provides a look at the new ‘My Client Centre’ interface, information on the new Sitelink tool and a little known way to boost your ads probability of appearing on YouTube.
Google AdWords –
Opportunities tab provides keywords, keyword bids and budget ideas with the aim of improving a company’s effectiveness.
02/09 New AdWords Editor 8.0.1 for Windows and Mac
Development of new interface explained, endorsing its faster, easier and more secure service.
AdWords Campaign Experiment allows you to test and exactly measure the impact changes make to your sites keywords and placements. Previously only available in the US it is now free globally.
A commonly unheard of way of getting your businesses adverts displayed on YouTube.
An extension of AdWords, Sitelinks allows you to strengthen your existing AdWord ads with additional links to relevant content within your website.
Strengthen your AdWord ads with longer more relevant product descriptions.
Announcement of the combination of two keyword tools in AdWords.
New tool available in Bid Simulator that allows users to see how popular their ad was in search results over the past seven days and just how much more popular it would be had they used different keywords to maximise CPC bids.