Relevance Web Marketing rounds up all the best articles in this last month’s SEOmoz blog and presents them for you to read at your convenience. There are some great posts in this latest edition, ranging from a study on meaningful SEO metrics, to a guide on social media curation. There is also a fantastic video presentation on ‘How to Find a Good SEO’, we hope it leads you to consider Relevance as your SEO team if you aren’t a part of the family already.
Thoughts on how we can transition link building from a numbers game into genuine online marketing that adds value to a business, beyond increasing their link count.
A presentation of Google’s market share in Europe between January 2012 to January 2013.
A list of tools you can use to create visualisations, or simply use to communicate visually with your teammates.
This article consists of part selling content marketing, and part how to actually create a content campaign.
This post is aimed at business owners and new Moz users studying search engine optimisation, not full-time, experienced SEOs.
Over the past year, we’ve seen a strange trend develop in the world of SEO: the rise of the “generic link.” Google’s official SEO Starter Guide actually discourages webmasters from using generic links. Google published this guide in 2010. Is it still relevant today?
SEOmoz launches ‘Social Authority’ their metric of Twitter users’ influence.
This is the story of the 7-result SERP as we understand it today.
Whether you’re looking for a consultant or an agency, you don’t need to feel alone in your search! In this week’s Whiteboard Friday, Rand walks you through his tips for finding an SEO company/consultant that suits you.
A post of two halves. The first half runs through thoughts on what makes for good metrics, whilst the second half focuses on a specific process for building appropriate reporting metrics for your individual situation.
What is involved in the mobile SEO process, from the initial research, analysis, and decision making, to the development, optimisation, and measurement.
We’ve seen a lot of anecdotes over the past year or two, but where, on average, does a #1 Google ranking appear on the page?
A look at the ethics behind search engines’ filtering of customer reviews.
An expansion on last year’s blog ‘The Content Curation Guide for SEO’ that, as well as updating some of the previous topics shared, also digs deeper into the maintenance and curation of your social media forums.