Category: Digital News

Our team of specialists delivers news and commentary on the latest digital marketing trends. Discover best practices and new tools for social media, influencer marketing, digital advertising, content, PR and more. 

How July’s ‘Boycott Facebook’ Movement Will Impact Our Industry

In July, nearly 1,000 businesses joined the Stop Hate For Profit campaign – a movement that encouraged advertisers to boycott Facebook until the social network…

Luxury Automotive Industry Trends 2020 Relevance

Luxury Automotive Industry Outlook: Trends for 2020 & Beyond

The last five years have, in general, been a success story for the automotive industry. Sales have been highly lucrative and typically customers remain as…

The Many Ways to Reach Magazines Relevance

The Many Ways to Reach Magazines for PR

How to Reach Journalists With An Unmissable Magazine PR If you’re looking to build your company’s brand awareness and reputation, public relations should be a…

fresh digital marketing ideas

Fresh Digital Marketing Ideas Post-pandemic from the Luxury Industry

The COVID-19 crisis caught everyone off guard, and that includes the luxury industry. But little by little we saw brands adapt, moving their marketing efforts…

Are SEO Keywords Dead?

Are SEO Keywords Dead? The real answer

Keyword [noun] “a word that you type into a computer so that the computer will find information that contains that word”.  Since Google began, the…

A close up of a sign

Understanding Key Google SERP Features: What They Are & How To Win Them

SEO is always changing, with Google constantly updating how it works. In 2019 Google changed the search landscape again – with a rethink of what…

5 PPC Trends for 2020

With increasing competition on the Internet – Internet Live Stats currently registers roughly 1.74 billion websites on the Internet – global digital advertising spending is…

Digital Trends Which Will Make or Break you in 2020

Over the last 20 years, the digital marketing industry has seen advance, adjustment, revision, and transformation. I wouldn’t call it upheaval, or even metamorphosis, because…

Rumble Romagnoli at DMWF Amsterdam

Key takeaways from DMWF Amsterdam 2019

Relevance CEO Rumble Romagnoli took Amsterdam’s RAI building by storm last fortnight, as he presented the importance of storytelling to fellow industry professionals at the…

Discover the best tools for digital marketing agencies

Ten Of The Best Tools For Digital Marketing Agencies In 2019

We know that it can be hard finding the time to discover new tools, even when you know those apps could speed up your processes….