Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Top PR Tips And Strategies To Ensure Success
It’s every marketeer’s dream and PR goal: to get your company (or your client) positive recognition from the right people through attention-grabbing media coverage. But…
How To Do Search Engine Optimisation: Relevance’s Strategy For Rocketing Your Online Presence
It’s no secret that, when done well, search engine optimisation or SEO will improve the online visibility of your website, and in turn increase awareness…
The Top Digital Marketing Insights from Brighton SEO 2021
Following a game-changing year for digital marketing, Brighton SEO was in full (virtual) swing in March 2021 with over 70 talks, Q&As, training sessions and…
How New Cookie Laws May Affect Digital Advertising
Google is set to ban third-party cookies in Chrome by the end of 2021, potentially creating a huge disruption to the digital advertising industry. Here,…
How To Optimise Luxury YouTube Videos For SEO
With over 30% of all mobile search results in the UK, US and France now containing a YouTube video, and this figure even higher in…
What Are Rich Snippets & How Can They Be Used By Luxury Brands?
With top luxury brand websites constantly competing to reach the top of Google and Bing search results, a clear understanding of the underlying principles of…
What Is Programmatic Advertising & Why Is It The Future Of Digital Display?
Digital advertising strategy is constantly evolving, with more and more of our media being consumed via digital devices. It’s fair to say that the digital…
The Importance Of YouTube Marketing: The Power Of YouTube
Created by three former employees of PayPal in 2005, and bought by Google for $1.65 billion in 2006, YouTube is today estimated to be worth…
The Essential PR Terms Glossary: Vocab For Digital & Traditional PR
It goes without saying that every specialist industry holds its own jargon. PR is no exception. Coming from a traditional PR background, when I was…