Although the fundamentals of SEO remain consistent, algorithm updates and search trends continuously evolve and influence the ways in which marketers execute optimisation across their…
A guide to Online Reputation Management
Online Reputation Management (ORM) is the practice of managing and influencing what information about your brand is readily available to internet users. In other words,…
How to select the right keywords for an article
Selecting the right keywords for articles isn’t as simple as it used to be. With an information overload and more and more tools popping up…
The best talks from Brighton SEO 2022
Relevance recently attended Brighton SEO 2022, a leading search marketing conference. The Brighton SEO conference enables digital specialists, including those specialising in SEO, PPC, digital…
Key takeouts from Relevance’s UHNW digital marketing whitepaper
Relevance has released its latest digital marketing whitepaper, providing a fascinating insight into UHNWIs, including tips on how to market to UHNWIs by our digital…
A Marketers Guide to Metaverse Advertising 
What Does the Metaverse Mean? Accelerated by the global pandemic, a groundbreaking, innovative platform for marketing emerged in 2021: the Metaverse. In the new digital…
Ten luxury marketing trends 2022 to inspire digital marketers, with real-world examples
Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Top PR Tips And Strategies To Ensure Success
It’s every marketeer’s dream and PR goal: to get your company (or your client) positive recognition from the right people through attention-grabbing media coverage. But…
How To Do Search Engine Optimisation: Relevance’s Strategy For Rocketing Your Online Presence
It’s no secret that, when done well, search engine optimisation or SEO will improve the online visibility of your website, and in turn increase awareness…
The Top Digital Marketing Insights from Brighton SEO 2021
Following a game-changing year for digital marketing, Brighton SEO was in full (virtual) swing in March 2021 with over 70 talks, Q&As, training sessions and…