As with almost every industry on the planet, influencer marketing and influencers have felt the effects of COVID-19. Purse strings tightened, while travel and social…
How July’s ‘Boycott Facebook’ Movement Will Impact Our Industry
In July, nearly 1,000 businesses joined the Stop Hate For Profit campaign – a movement that encouraged advertisers to boycott Facebook until the social network…
Luxury Automotive Industry Outlook: Trends for 2020 & Beyond
The last five years have, in general, been a success story for the automotive industry. Sales have been highly lucrative and typically customers remain as…
The Many Ways to Reach Magazines for PR
How to Reach Journalists With An Unmissable Magazine PR If you’re looking to build your company’s brand awareness and reputation, public relations should be a…
Fresh Digital Marketing Ideas Post-pandemic from the Luxury Industry
The COVID-19 crisis caught everyone off guard, and that includes the luxury industry. But little by little we saw brands adapt, moving their marketing efforts…
Are SEO Keywords Dead? The real answer
Keyword [noun] “a word that you type into a computer so that the computer will find information that contains that word”. Since Google began, the…
Understanding Key Google SERP Features: What They Are & How To Win Them
SEO is always changing, with Google constantly updating how it works. In 2019 Google changed the search landscape again – with a rethink of what…
5 PPC Trends for 2020
With increasing competition on the Internet – Internet Live Stats currently registers roughly 1.74 billion websites on the Internet – global digital advertising spending is…
Digital Trends Which Will Make or Break you in 2020
Over the last 20 years, the digital marketing industry has seen advance, adjustment, revision, and transformation. I wouldn’t call it upheaval, or even metamorphosis, because…
Key takeaways from DMWF Amsterdam 2019
Relevance CEO Rumble Romagnoli took Amsterdam’s RAI building by storm last fortnight, as he presented the importance of storytelling to fellow industry professionals at the…