Category: Luxury

Relevance’s team are experts in luxury. Discover unique insights about the luxury sector and UHNW clientele, as well as examples of best-in-class marketing for niche brands.

fresh digital marketing ideas

Fresh Digital Marketing Ideas Post-pandemic from the Luxury Industry

The COVID-19 crisis caught everyone off guard, and that includes the luxury industry. But little by little we saw brands adapt, moving their marketing efforts…

luxury travel trends by relevance

Luxury Travel Trends For The Next Decade – Pt. 2

As an expert in the behaviour of the ultra-high-net-worth, Relevance is continuously analysing the upcoming trends in every area of the luxury industry. The current…

Luxury brands donate to support Covid-19 fight

The latest luxury industry news shows that In the wake of the Coronavirus crisis that is gripping the world, luxury brands are stepping up to…

Celebrating The Luxury Lifestyle Influencers Of Monaco

Back in December, we compiled a list of the top luxury influencers to follow. This time we have narrowed it down to luxury lifestyle influencers…

The Future Of Luxury Travel – Part 1

With the luxury travel market now growing even faster than non-premium travel, HNWIs are investing more than ever in their holiday experience. However, today’s luxuries…

times square

What The 12 Brand Archetypes Mean For Luxury Businesses

For years marketers have been using Carl Jung’s famed 12 story archetypes to define brands, but many still forget to include these personas in their…

A car parked in front of a building

How To Choose A Digital Agency To Suit Your Luxury Brand

The luxury sector is a competitive and unique niche. Luxury marketing requires an agency that understands how best to serve and celebrate your brand, maximising…

A close up of a red Swarovski encrusted Lamborghini

Digital Marketing To High-Net-Worth-Individuals: Strategies For 2019 & Beyond

UPDATED: January 2020 Digital marketing to high-net-worth-individuals is a fairly niche area of expertise, with very few digital agencies specialising in the luxury sector, and…

ONE NIGHT IN PARIS! MAISON et OBJET 2019

RELEVANCE was in Paris on Monday & Tuesday this week attending MAISON et OBJET, the World renowned international trade show for home decor, interior design, architecture and lifestyle culture.

luxury watch digital marketing

Relevance on Time in Geneva

The Relevance team arrived in Geneva last week, in time for a record edition of the SIHH, 2019. Our digital marketing consultants took some time…