Category: Luxury

Relevance’s team are experts in luxury. Discover unique insights about the luxury sector and UHNW clientele, as well as examples of best-in-class marketing for niche brands.

Luxury brands donate to support Covid-19 fight

The latest luxury industry news shows that In the wake of the Coronavirus crisis that is gripping the world, luxury brands are stepping up to…

Celebrating The Luxury Lifestyle Influencers Of Monaco

Back in December, we compiled a list of the top luxury influencers to follow. This time we have narrowed it down to luxury lifestyle influencers…

The Future Of Luxury Travel – Part 1

With the luxury travel market now growing even faster than non-premium travel, HNWIs are investing more than ever in their holiday experience. However, today’s luxuries…

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What The 12 Brand Archetypes Mean For Luxury Businesses

For years marketers have been using Carl Jung’s famed 12 story archetypes to define brands, but many still forget to include these personas in their…

A car parked in front of a building

How To Choose A Digital Agency To Suit Your Luxury Brand

The luxury sector is a competitive and unique niche. Luxury marketing requires an agency that understands how best to serve and celebrate your brand, maximising…

A close up of a red Swarovski encrusted Lamborghini

Digital Marketing To High-Net-Worth-Individuals: Strategies For 2019 & Beyond

UPDATED: January 2020 Digital marketing to high-net-worth-individuals is a fairly niche area of expertise, with very few digital agencies specialising in the luxury sector, and…

ONE NIGHT IN PARIS! MAISON et OBJET 2019

RELEVANCE was in Paris on Monday & Tuesday this week attending MAISON et OBJET, the World renowned international trade show for home decor, interior design, architecture and lifestyle culture.

luxury watch digital marketing

Relevance on Time in Geneva

The Relevance team arrived in Geneva last week, in time for a record edition of the SIHH, 2019. Our digital marketing consultants took some time…

Relevance Monaco Grand Prix Red Bull

Relevance on the 2018 Monaco Grand Prix Starting Grid

Relevance’s Monaco HQ is slowly coming back down to earth after a whirlwind few weeks. May on the French Riviera is always a crazy month,…

Relevance Top Marques Monaco Supercar Show

Relevance at Top Marques Monaco 2018

The Relevance team recently had the chance to get up close and personal with the latest supercar and luxury trends at Top Marques Monaco. The…