The COVID-19 crisis caught everyone off guard, and that includes the luxury industry. But little by little we saw brands adapt, moving their marketing efforts…
Luxury Travel Trends For The Next Decade – Pt. 2
As an expert in the behaviour of the ultra-high-net-worth, Relevance is continuously analysing the upcoming trends in every area of the luxury industry. The current…
Luxury brands donate to support Covid-19 fight
The latest luxury industry news shows that In the wake of the Coronavirus crisis that is gripping the world, luxury brands are stepping up to…
Celebrating The Luxury Lifestyle Influencers Of Monaco
Back in December, we compiled a list of the top luxury influencers to follow. This time we have narrowed it down to luxury lifestyle influencers…
The Future Of Luxury Travel – Part 1
With the luxury travel market now growing even faster than non-premium travel, HNWIs are investing more than ever in their holiday experience. However, today’s luxuries…
What The 12 Brand Archetypes Mean For Luxury Businesses
For years marketers have been using Carl Jung’s famed 12 story archetypes to define brands, but many still forget to include these personas in their…
How To Choose A Digital Agency To Suit Your Luxury Brand
The luxury sector is a competitive and unique niche. Luxury marketing requires an agency that understands how best to serve and celebrate your brand, maximising…
Digital Marketing To High-Net-Worth-Individuals: Strategies For 2019 & Beyond
UPDATED: January 2020 Digital marketing to high-net-worth-individuals is a fairly niche area of expertise, with very few digital agencies specialising in the luxury sector, and…
ONE NIGHT IN PARIS! MAISON et OBJET 2019
RELEVANCE was in Paris on Monday & Tuesday this week attending MAISON et OBJET, the World renowned international trade show for home decor, interior design, architecture and lifestyle culture.
Relevance on Time in Geneva
The Relevance team arrived in Geneva last week, in time for a record edition of the SIHH, 2019. Our digital marketing consultants took some time…