It has long been known that to appreciate a luxury product, you need to touch it, feel it, experience it in person, and preferably meet…
Setting Up A Luxury Company From Scratch
We interviewed our CEO, Rumble Romagnoli, to find out what it takes to set up a company in the luxury industry. Since founding Relevance over…
Fresh Digital Marketing Ideas Post-pandemic from the Luxury Industry
The COVID-19 crisis caught everyone off guard, and that includes the luxury industry. But little by little we saw brands adapt, moving their marketing efforts…
Luxury Travel Trends For The Next Decade – Pt. 2
As an expert in the behaviour of the ultra-high-net-worth, Relevance is continuously analysing the upcoming trends in every area of the luxury industry. The current…
Luxury brands donate to support Covid-19 fight
The latest luxury industry news shows that In the wake of the Coronavirus crisis that is gripping the world, luxury brands are stepping up to…
Celebrating The Luxury Lifestyle Influencers Of Monaco
Back in December, we compiled a list of the top luxury influencers to follow. This time we have narrowed it down to luxury lifestyle influencers…
The Future Of Luxury Travel – Part 1
With the luxury travel market now growing even faster than non-premium travel, HNWIs are investing more than ever in their holiday experience. However, today’s luxuries…
What The 12 Brand Archetypes Mean For Luxury Businesses
For years marketers have been using Carl Jung’s famed 12 story archetypes to define brands, but many still forget to include these personas in their…
How To Choose A Digital Agency To Suit Your Luxury Brand
The luxury sector is a competitive and unique niche. Luxury marketing requires an agency that understands how best to serve and celebrate your brand, maximising…
Digital Marketing To High-Net-Worth-Individuals: Strategies For 2020 & Beyond
UPDATED: November 2020 Digital marketing that targets high-net-worth-individuals and ultra-high-net-worth-individuals is a fairly niche area of expertise, with few digital agencies specialising in the luxury…