For years, marketers have used Carl Jung’s 12 brand archetypes to craft a brand identity that your audience can feel a deep connection with. Each…
Ten luxury marketing trends 2022 to inspire digital marketers, with real-world examples
Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Luxury Spending Trends In The New-Normal Era: How Have HNW Habits Changed?
COVID-19 changed the world as we know it, and so the post-COVID era requires us to reconsider different aspects of our lives, with the way…
De-Risk Luxury Trade Show Event Marketing in 2021
It has long been known that to appreciate a luxury product, you need to touch it, feel it, experience it in person, and preferably meet…
Your Luxury Digital Checklist For 2021
Many of us enter January with a renewed sense of what we can achieve, equipped with the knowledge of everything we learnt last year and…
Setting Up A Luxury Company From Scratch
We interviewed our CEO, Rumble Romagnoli, to find out what it takes to set up a company in the luxury industry. Since founding Relevance over…
Fresh Digital Marketing Ideas Post-pandemic from the Luxury Industry
The COVID-19 crisis caught everyone off guard, and that includes the luxury industry. But little by little we saw brands adapt, moving their marketing efforts…
Luxury Travel Trends For The Next Decade – Pt. 2
As an expert in the behaviour of the ultra-high-net-worth, Relevance is continuously analysing the upcoming trends in every area of the luxury industry. The current…
Luxury brands donate to support Covid-19 fight
The latest luxury industry news shows that In the wake of the Coronavirus crisis that is gripping the world, luxury brands are stepping up to…
Celebrating The Luxury Lifestyle Influencers Of Monaco
Back in December, we compiled a list of the top luxury influencers to follow. This time we have narrowed it down to luxury lifestyle influencers…