The significant lifestyle changes that resulted from COVID-19 have contributed to the development of new social values and trends in online behaviour and consumer preferences….
Relevance’s guide to the 10 C’s of digital marketing for luxury brands
The world of luxury is changing, and consumers are increasingly picking brands that align with their values. Luxury consumers seek immersive and authentic experiences from…
What are the 12 brand archetypes for luxury businesses?
For years, marketers have used Carl Jung’s 12 brand archetypes to craft a brand identity that your audience can feel a deep connection with. Each…
Marketing to the super rich; a guide to the world’s two richest audiences
While it’s easy to group the world’s wealthiest audiences into one group, they can be broken down into distinct individual audiences; billionaires, Ultra-High-Net-Worth Individuals, Very-High-Net-Worth…
Sustainable luxury: Key takeouts from the 2022 Positive Luxury Report
It has never been clearer that now is the time for everyone to act to ensure that we prevent crossing the critical global warming level…
Ten luxury marketing trends 2022 to inspire digital marketers, with real-world examples
Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Luxury Spending Trends In The New-Normal Era: How Have HNW Habits Changed?
COVID-19 changed the world as we know it, and so the post-COVID era requires us to reconsider different aspects of our lives, with the way…
De-Risk Luxury Trade Show Event Marketing in 2021
It has long been known that to appreciate a luxury product, you need to touch it, feel it, experience it in person, and preferably meet…
Your Luxury Digital Checklist For 2021
Many of us enter January with a renewed sense of what we can achieve, equipped with the knowledge of everything we learnt last year and…
Setting Up A Luxury Company From Scratch
We interviewed our CEO, Rumble Romagnoli, to find out what it takes to set up a company in the luxury industry. Since founding Relevance over…