Wondering how to market to billionaires? You’ll need a highly tailored campaign and a deep understanding of the habits and behaviours of this unique audience. …
The top social media strategies & trends for 2023
Social media is one of the fastest-growing industries, making it a top marketing tool for many luxury businesses seeking to reach and engage with existing…
The power of influencer marketing in 2022
Influencer marketing has experienced unprecedented growth over the last five years, creating exciting opportunities for brands of all sizes. In fact, according to the Influencer…
Brighton SEO 100 key takeaways
The best brightonSEO takeaways The search conference brightonSEO might be over for another year, but the ideas and knowledge learned will help the team at…
The best SEO tips from brightonSEO 2022
October’s 2022 brightonSEO has just wrapped up, offering fascinating insights into the latest trends surrounding search and search engine optimisation. Our recent article explored some…
brightonSEO 2022: The best content marketing takeaways
The Relevance team was thrilled to attend October’s brightonSEO 2022 conference – one of the largest SEO conferences in the world. The conference features leading…
Luxury Marketing Trends Brands Can’t Ignore Post-Pandemic
The significant lifestyle changes that resulted from COVID-19 have contributed to the development of new social values and trends in online behaviour and consumer preferences….
The 10 key steps to building successful eCommerce for luxury brands
Establishing a luxury eCommerce brand in a crowded marketplace takes expert planning and know-how across multiple disciplines, including branding, design, website, SEO, advertising, content creation…
guide to SEO competitor research & analysis
Just as with any other sector in life, keeping a close eye on what your business competitors are doing in the digital sphere is vital. …
Relevance’s guide to the 10 C’s of digital marketing for luxury brands
The world of luxury is changing, and consumers are increasingly picking brands that align with their values. Luxury consumers seek immersive and authentic experiences from…