Relevance has a long history of supporting charities in Monaco, as part of our efforts to give back to the community we serve. One of…
Five unmissable luxury events and digital marketing conferences 2022
The luxury marketing industry is changing at a rapid pace. The development of digital marketing strategies, changes in consumer preferences and many other external factors…
Luxury marketing: Year in review 2021
Despite the ongoing pandemic, Relevance has enjoyed incredible success in 2021. As a specialist luxury marketing agency we have grown, onboarding some amazing new clients…
Marketing automation: why CRM matters
A CRM, or customer relationship management system, can help providers better track their target audience and clients’ behaviour, enabling them to target communications that resonate…
Paid advertising: Top tips on paid media strategy and funnel conversion
Paid advertising is a central component of an effective digital marketing strategy, helping luxury brands to reach and engage with their target audience. When done…
Ten luxury marketing trends 2022 to inspire digital marketers, with real-world examples
Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Get to know Relevance: Meet our company president and founder Rumble Romagnoli
Tell us about yourself I am the company founder of Relevance – I founded the digital agency in 2007. It used to be an SEO…
Tried and tested digital marketing strategies for financial services to attract HNW audiences
Digital marketing is one of the central ways financial institutions, such as private banks and investment companies, can reach new High-Net-Worth and Ultra-High-Net-Worth customers and…
The luxury travel report: Top 7 2021 luxury travel trends and behaviours
The pandemic has changed the face of luxury travel, with the world’s wealthiest demonstrating new behaviours and tastes. Forced to isolate for months on end,…
Expert tips on how to grow social media followers
Growing a social media following is central to almost all online marketing strategies. After all, social media offers the ideal digital platform to interact with…