The world of luxury is changing, and consumers are increasingly picking brands that align with their values. Luxury consumers seek immersive and authentic experiences from…
A guide to Online Reputation Management
Online Reputation Management (ORM) is the practice of managing and influencing what information about your brand is readily available to internet users. In other words,…
How to select the right keywords for an article
Selecting the right keywords for articles isn’t as simple as it used to be. With an information overload and more and more tools popping up…
The best talks from Brighton SEO 2022
Relevance recently attended Brighton SEO 2022, a leading search marketing conference. The Brighton SEO conference enables digital specialists, including those specialising in SEO, PPC, digital…
Key takeouts from Relevance’s UHNW digital marketing whitepaper
Relevance has released its latest digital marketing whitepaper, providing a fascinating insight into UHNWIs, including tips on how to market to UHNWIs by our digital…
A Marketers Guide to Metaverse Advertising 
What Does the Metaverse Mean? Accelerated by the global pandemic, a groundbreaking, innovative platform for marketing emerged in 2021: the Metaverse. In the new digital…
Marketing to the super rich; a guide to the world’s two richest audiences
While it’s easy to group the world’s wealthiest audiences into one group, they can be broken down into distinct individual audiences; billionaires, Ultra-High-Net-Worth Individuals, Very-High-Net-Worth…
Sustainable luxury: Key takeouts from the 2022 Positive Luxury Report
It has never been clearer that now is the time for everyone to act to ensure that we prevent crossing the critical global warming level…
Influencer marketing trends: Top 5 genuinfluencers to follow in 2022
It has been predicted that 2022 will see the rise of genuinfluencers – social media creators who are more interested in sharing advice on topics…
How To Beat The Instagram Algorithm In 2022
It seems the powers at Instagram have listened to the public, and the chronological feed is making a comeback! Adam Mosseri, head of Instagram, announced…