Instagram is the most powerful visual marketing platform going. If you don’t have it, you are missing out on an opportunity to get your product seen by a huge audience. And whatever your social strategy may be – collaborating with influencers, running your own paid ads, or growing your followers – you can always benefit from using specially-developed online Insta-accessories. That’s why below, we’ve selected the best Instagram tools of 2019, to help you engage existing and potential customers.
The best Instagram tools 2019 has to offer
Snapseed is generally considered the best photo editing app for Instagram. You can preset filters from categories such as “drama”, “vintage” and “grainy film” and then fine-tune your preferences with a brush and save them in Snapseed Stacks. This free tool gives you more control and effects than other photo editing apps (and most importantly, than Instagram itself), allowing you to edit in the all-important landscape mode.
Kicksta is one of the best Instagram tools for businesses looking to organically grow their Instagram following. It also attracts consistent engagement from users who match your specifications. Business owners who resort to buying fake followers as a quick fix usually regret it, but Kicksta has smart filters to detect fake, bot or inappropriate accounts and blacklist other undesirable followers. Kicksta saves an average of 2.5 hours a day and allows you to check your dashboard 24/7 to monitor your account’s analytics and gain actionable insights – what could be better?
Sprout Social gives brands and agencies a single hub to optimise their social media presence. This is the best Instagram tool of 2019 for content scheduling, publishing, in-depth analytics and engagement, allowing you to easily compare the progress of different accounts that you manage. However, where it really comes into its own is as a means of tapping into your community and engaging with them via hashtags and comments. You can try it out with a free trial, following from which it is available in three options with increasingly advanced features, covering everything from helpdesk integration to custom URL tracking.
If you want your images to stand out from the crowd in your Instagram feed or stories, Canva is invaluable. You can customise more than 5,000 Instagram post templates, superimpose text and create multi-image layouts. Beautiful ready-to-publish graphics are available to upgrade your posts and get your followers’ attention. Some of the templates cost money and some are free, but all can be automatically saved to your Canva account to access on both desktop and app versions (iOS and Android) of the platform.
These days, video accounts for an increasing amount of online traffic, and brands who haven’t already embraced this medium are missing a trick. Magisto is the go-to Instagram tool for video editing using advanced AI technology. It makes video storytelling easy and effective. Simply upload videos and photos to the platform and choose an editing style and soundtrack from the provided options to make your next post look professionally crafted. It’s the best Instagram tool for distributing your videos and generating engagement analytics, available on desktops and mobile platforms.
6. Sked Social
Schedugram has recently rebranded to become Sked Social, but it’s still one of the best Instagram tools for scheduling. It has a vast range of features for preparing photos and suggests captions and hashtags for regular posting. The time-saving platform lets you mass upload and schedule batches of photos, as well as providing a real-time, drag-and-drop preview of your posts before they go live. Sked Social is ideal for all levels of business, from entrepreneurs to large agencies with international clients in different time zones. More than 10,000 Instagram users have benefited from the boost of engagement Sked Social delivers.
This Instagram plugin allows you to display user- and hashtag-based Instagram feeds on your website. You can incorporate a combination of hashtag feeds with custom styling and image metadata in just a few clicks. Filtered feeds can be based on a specific username, hashtag, mention, description or Instagram media link. It’s SEO-friendly and comes with four beautiful layouts and the possibility to create unlimited themes, with personalised feed and lightbox options. The plugin is easy to install and set up, and even updates your website galleries automatically when adding images to Instagram.
If you would like Relevance to help optimise your Instagram presence, contact our team of social media experts today.