Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Get to know Relevance: Meet Our Commercial Director Niki McMorrough
Tell us about yourself I have had a ‘squiggly’ career and I’m proud of it! I’ve been head of marketing / marketing director for global…
The definitive guide to luxury marketing to UHNW women
The growing number of Ultra-High-Net-Worth women is changing the way in which luxury brands approach their luxury brand marketing. In 2016 UHNW women represented just…
De-Risk Luxury Trade Show Event Marketing in 2021
It has long been known that to appreciate a luxury product, you need to touch it, feel it, experience it in person, and preferably meet…