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Ten luxury marketing trends 2022 to inspire digital marketers, with real-world examples

Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…

Get to know Relevance: Meet Our Commercial Director Niki McMorrough

Tell us about yourself I have had a ‘squiggly’ career and I’m proud of it! I’ve been head of marketing / marketing director for global…

The definitive guide to luxury marketing to UHNW women

The growing number of Ultra-High-Net-Worth women is changing the way in which luxury brands approach their luxury brand marketing.  In 2016 UHNW women represented just…

De-Risk Luxury Trade Show Event Marketing in 2021

It has long been known that to appreciate a luxury product, you need to touch it, feel it, experience it in person, and preferably meet…

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