Relevance recently attended Brighton SEO 2022, a leading search marketing conference. The Brighton SEO conference enables digital specialists, including those specialising in SEO, PPC, digital…
What are the 12 brand archetypes for luxury businesses?
For years, marketers have used Carl Jung’s 12 brand archetypes to craft a brand identity that your audience can feel a deep connection with. Each…
Key takeouts from Relevance’s UHNW digital marketing whitepaper
Relevance has released its latest digital marketing whitepaper, providing a fascinating insight into UHNWIs, including tips on how to market to UHNWIs by our digital…
Marketing to the super rich; a guide to the world’s two richest audiences
While it’s easy to group the world’s wealthiest audiences into one group, they can be broken down into distinct individual audiences; billionaires, Ultra-High-Net-Worth Individuals, Very-High-Net-Worth…
Sustainable luxury: Key takeouts from the 2022 Positive Luxury Report
It has never been clearer that now is the time for everyone to act to ensure that we prevent crossing the critical global warming level…
Fight Aids Cup 2022, organised by Relevance’s partner Barbagiuans, kicks-off shortly
Relevance has a long history of supporting charities in Monaco, as part of our efforts to give back to the community we serve. One of…
Luxury marketing: Year in review 2021
Despite the ongoing pandemic, Relevance has enjoyed incredible success in 2021. As a specialist luxury marketing agency we have grown, onboarding some amazing new clients…
Get to know Relevance: Meet Our Creative Director Frances Martin-Isaacs
Tell us a little about yourself. I was born in London and raised in South America, London, and Spain. Most of my professional life has…
Wealth-X Ultra Wealth Report 2021 – 10 Key Takeaways
The Wealth-X World Ultra Wealth Report 2021 provides an in-depth analysis of the ultra-high net worth (UHNW) population — a group of individuals with $30m+…
How to write amazing content that gets your brand noticed
Writing great content that connects with your audience is central to effective digital marketing. But writing great content goes far beyond the rules of grammar…