Fotini Efstathiou

How to Beat the Instagram Algorithm in 2021

The Instagram algorithm. An equation that continues to bewilder most brands (and at times, social media managers). Forever changing and adapting, marketers and content creators…

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COVID-19 & The Future Of Influencer Marketing In 2020

As with almost every industry on the planet, influencer marketing and influencers have felt the effects of COVID-19. Purse strings tightened, while travel and social…

Best Beauty Brands on Social

The beauty brands at the forefront of social: During the COVID-19 crisis & beyond

We’re experiencing a time like never before. COVID-19 has changed our lives in so many ways; the way we shop being just one. Traditional consumer…

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Want To Boost Your Social Media Engagement? Here’s How

Think social media is just about how many followers you have? Think again… You could have 1,000 or 100,000,000 followers, but if these consumers aren’t…