Extended Monaco for Businesses: Your Complete Guide

The Monaco government recently launched an exciting new programme called Extended Monaco for Businesses, with the aim of stimulating the digital economy in Monaco and…

Your Digital Checklist For 2021

Many of us enter January with a renewed sense of what we can achieve, equipped with the knowledge of everything we learnt last year and…

Looking Back To Go Forward At Relevance: Our Digital Agency’s Year In Numbers

There’s no question that this year has been the strangest we’ve experienced as an agency. Across the world, the COVID-19 crisis has seen most industries…

What Is Programmatic Advertising & Why Is It The Future Of Digital Display?

Digital advertising strategy is constantly evolving, with more and more of our media being consumed via digital devices. It’s fair to say that the digital…

The Importance Of YouTube Marketing: The Power Of YouTube

Created by three former employees of PayPal in 2005, and bought by Google for $1.65 billion in 2006, YouTube is today estimated to be worth…

What Do Ultra-High-Net-Worth Individuals Wants Relevance

What Do Ultra-High-Net-Worth Clients Want: Relevance’s Editorial Style Guide

Wondering how to communicate with High-Net-Worth and Ultra-High-Net-Worth Individuals? At Relevance we have over a decade of experience marketing to this unique audience, and wanted…

Setting Up A Luxury Company From Scratch

We interviewed our CEO, Rumble Romagnoli, to find out what it takes to set up a company in the luxury industry. Since founding Relevance over…

How Relevance Helps Nobiskrug To Find High-Net-Worth-Individuals

High-net-worth-individuals (HNWIs) and ultra-high-net-worth-individuals (UHNWIs) are often called the 1%. Relevance has built a strong track record in reaching these elite audiences and finding high-net-worth-individuals…

How July’s ‘Boycott Facebook’ Movement Will Impact Our Industry

In July, nearly 1,000 businesses joined the Stop Hate For Profit campaign – a movement that encouraged advertisers to boycott Facebook until the social network…

Luxury Automotive Industry Trends 2020 Relevance

Luxury Automotive Industry Outlook: Trends for 2020 & Beyond

The last five years have, in general, been a success story for the automotive industry. Sales have been highly lucrative and typically customers remain as…