Pay-per-click (PPC) advertising has become essential in the digital marketing landscape, allowing businesses to reach potential customers through targeted ads on search engines, social media…
LUXURY MARKETING NEWS AND INSIGHTS
Welcome to the Relevance marketing blog. Explore in-depth articles on the latest luxury marketing trends and UHNW insights from our team of specialists. Our blog covers articles across all our services, including luxury branding and design, websites, SEO, paid and social advertising, media buying, social media, influencer marketing, PR, content marketing, and CRM, designed to help you stay up-to-date and elevate your marketing game. We also share our successes and news at Relevance, including industry events, organisational changes, and client wins and partnerships.
350+ SEO hacks; the ultimate SEO resource
The world of SEO is constantly evolving, with search engines regularly updating their algorithms and online user behaviour shifting. However, it’s essential that digital marketers…
How to create a social media strategy in 9 steps
The idiom ‘don’t run before you can walk’ comes to mind when devising a social media strategy. Due to the widespread use of social media,…
Key takeouts from Relevance’s UHNW digital marketing whitepaper 
Relevance has released its latest digital marketing whitepaper, providing a fascinating insight into UHNWIs, including tips on how to market to UHNWIs by our digital…
The impact of Web Accessibility on SEO
As the world makes compelling advances in significant investments to build an inclusive economy, the current and rapid technological innovation advancements have occupied a monumental…
FIVE UNMISSABLE LUXURY EVENTS AND DIGITAL MARKETING CONFERENCES 2023
The luxury marketing industry is changing at a rapid pace. The development of digital marketing strategies, changes in consumer preferences and many other external factors…
Google EEAT Rater Guidelines update: What you need to know
Whatever business you are in, most of your potential clients will be searching for it on Google. What they find on Google will determine whether…
The best performing banner sizes for luxury brands 
The luxury market is a unique and highly competitive space, with consumers expecting the highest quality and attention to detail. As such, luxury brands need…
How to successfully handle a website migration for your SEO – Our site migration guide
A website migration is the process of making substantial changes to a website’s technology, structure, design, UX, content, or location. This includes changes such as…
A complete guide to marketing to Ultra-High-Net-Worth Individuals
Marketing to Ultra-High-Net-Worth Individuals (UHNWIs) is a relatively niche area of expertise. With few digital agencies specialising in this niche sector, ultra-luxury brands have generally…