Online Reputation Management (ORM) is the practice of managing and influencing what information about your brand is readily available to internet users. In other words,…
How to select the right keywords for an article
Selecting the right keywords for articles isn’t as simple as it used to be. With an information overload and more and more tools popping up…
The best talks from Brighton SEO 2022
Relevance recently attended Brighton SEO 2022, a leading search marketing conference. The Brighton SEO conference enables digital specialists, including those specialising in SEO, PPC, digital…
What are the 12 brand archetypes for luxury businesses?
For years, marketers have used Carl Jung’s 12 brand archetypes to craft a brand identity that your audience can feel a deep connection with. Each…
Key takeouts from Relevance’s UHNW digital marketing whitepaper
Relevance has released its latest digital marketing whitepaper, providing a fascinating insight into UHNWIs, including tips on how to market to UHNWIs by our digital…
A Marketers Guide to Metaverse Advertising 
What Does the Metaverse Mean? Accelerated by the global pandemic, a groundbreaking, innovative platform for marketing emerged in 2021: the Metaverse. In the new digital…
Marketing to the super rich; a guide to the world’s two richest audiences
While it’s easy to group the world’s wealthiest audiences into one group, they can be broken down into distinct individual audiences; billionaires, Ultra-High-Net-Worth Individuals, Very-High-Net-Worth…
Sustainable luxury: Key takeouts from the 2022 Positive Luxury Report
It has never been clearer that now is the time for everyone to act to ensure that we prevent crossing the critical global warming level…
Influencer marketing trends: Top 5 genuinfluencers to follow in 2022
It has been predicted that 2022 will see the rise of genuinfluencers – social media creators who are more interested in sharing advice on topics…
How To Beat The Instagram Algorithm In 2022
It seems the powers at Instagram have listened to the public, and the chronological feed is making a comeback! Adam Mosseri, head of Instagram, announced…
Where we let off some Steam!
At Relevance, we absolutely live off great content! On our blog, you’ll find information on the latest digital marketing trends, informative case studies, as well as commentary from our own digital marketing consultants. You’ll also find posts highlighting the latest news from Relevance, including what our team has been up to, from attending some of the world’s largest industry conferences to some of the most fashionable events and soirées. On our blog, we also highlight some of the fabulous work we have been doing for the charities that we support.
On the Relevance blog, you’ll find a roster of regular features. These include the Top 10, a monthly summary of all the SEO and digital marketing content from the major industry publications, as well as regular features on the events and parties our team will be attending, so if you want to come and meet us you’ll know where and when to find us. Additionally, our highly skilled experts regularly draft blog posts on their specific area of expertise. So, if you love all things digital marketing, especially the world of luxury brand marketing, be sure to bookmark our page so you never miss a post.
Love our blog? Then we’d love to hear from you! We always welcome contributors who would like to share relevant knowledge and news. Our digital experts are also happy to write for your blog too, as long as it is relevant of course.