UPDATED: January 2020 Digital marketing to high-net-worth-individuals is a fairly niche area of expertise, with very few digital agencies specialising in the luxury sector, and…
Brand Manual Development Guide by Relevance
If a company doesn’t have a brand manual, then each designer or marketeer it engages will simply work according to what they like. If several…
Relevance and The Animal Fund Join Forces to Help Marine Life
This year, Relevance put its support behind a new partnership with a fantastic charity: TAF – The Animal Fund. The Animal Fund is a non-profit…
Luxury Automotive Industry Outlook: Trends for 2020 & Beyond
The last five years have, in general, been a success story for the automotive industry. Sales have been highly lucrative and typically customers remain as…
Four Innovative Ideas To Transform Your Online Customer Service
Digital marketing may usually begin with catching someone’s attention online, but if you’re worth your salt you won’t let it end there. Providing exceptional customer…
Recap of The Mark Challenge
This year was the 7th edition of The Mark Challenge, a prestigious luxury business competition which allows students with an entrepreneurial spirit to pitch a…
The Many Ways to Reach Magazines for PR
How to Reach Journalists With An Unmissable Magazine PR If you’re looking to build your company’s brand awareness and reputation, public relations should be a…
Fresh Digital Marketing Ideas Post-pandemic from the Luxury Industry
The COVID-19 crisis caught everyone off guard, and that includes the luxury industry. But little by little we saw brands adapt, moving their marketing efforts…
Are SEO Keywords Dead? The real answer
Keyword [noun] “a word that you type into a computer so that the computer will find information that contains that word”. Since Google began, the…
Creating Immersive Digital Content to Engage Your Audiences
It’s no longer enough just to upload an image or an article and hope to engage your audience today, you have to go far beyond…
Where we let off some Steam!
At Relevance, we absolutely live off great content! On our blog, you’ll find information on the latest digital marketing trends, informative case studies, as well as commentary from our own digital marketing consultants. You’ll also find posts highlighting the latest news from Relevance, including what our team has been up to, from attending some of the world’s largest industry conferences to some of the most fashionable events and soirées. On our blog, we also highlight some of the fabulous work we have been doing for the charities that we support.
On the Relevance blog, you’ll find a roster of regular features. These include the Top 10, a monthly summary of all the SEO and digital marketing content from the major industry publications, as well as regular features on the events and parties our team will be attending, so if you want to come and meet us you’ll know where and when to find us. Additionally, our highly skilled experts regularly draft blog posts on their specific area of expertise. So, if you love all things digital marketing, especially the world of luxury brand marketing, be sure to bookmark our page so you never miss a post.
Love our blog? Then we’d love to hear from you! We always welcome contributors who would like to share relevant knowledge and news. Our digital experts are also happy to write for your blog too, as long as it is relevant of course.