UPDATED: November 2020 Digital marketing that targets high-net-worth-individuals and ultra-high-net-worth-individuals is a fairly niche area of expertise, with few digital agencies specialising in the luxury…
Paid advertising: Top tips on paid media strategy and funnel conversion
Paid advertising is a central component of an effective digital marketing strategy, helping luxury brands to reach and engage with their target audience. When done…
Ten luxury marketing trends 2022 to inspire digital marketers, with real-world examples
Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Get to know Relevance: Meet our company president and founder Rumble Romagnoli
Tell us about yourself I am the company founder of Relevance – I founded the digital agency in 2007. It used to be an SEO…
Tried and tested digital marketing strategies for financial services to attract HNW audiences
Digital marketing is one of the central ways financial institutions, such as private banks and investment companies, can reach new High-Net-Worth and Ultra-High-Net-Worth customers and…
The luxury travel report: Top 7 2021 luxury travel trends and behaviours
The pandemic has changed the face of luxury travel, with the world’s wealthiest demonstrating new behaviours and tastes. Forced to isolate for months on end,…
Expert tips on how to grow social media followers
Growing a social media following is central to almost all online marketing strategies. After all, social media offers the ideal digital platform to interact with…
Get to know Relevance: Meet Our Commercial Director Niki McMorrough
Tell us about yourself I have had a ‘squiggly’ career and I’m proud of it! I’ve been head of marketing / marketing director for global…
The definitive guide to luxury marketing to UHNW women
The growing number of Ultra-High-Net-Worth women is changing the way in which luxury brands approach their luxury brand marketing. In 2016 UHNW women represented just…
Get to know Relevance: Meet Our Creative Director Frances Martin-Isaacs
Tell us a little about yourself. I was born in London and raised in South America, London, and Spain. Most of my professional life has…
Where we let off some Steam!
At Relevance, we absolutely live off great content! On our blog, you’ll find information on the latest digital marketing trends, informative case studies, as well as commentary from our own digital marketing consultants. You’ll also find posts highlighting the latest news from Relevance, including what our team has been up to, from attending some of the world’s largest industry conferences to some of the most fashionable events and soirées. On our blog, we also highlight some of the fabulous work we have been doing for the charities that we support.
On the Relevance blog, you’ll find a roster of regular features. These include the Top 10, a monthly summary of all the SEO and digital marketing content from the major industry publications, as well as regular features on the events and parties our team will be attending, so if you want to come and meet us you’ll know where and when to find us. Additionally, our highly skilled experts regularly draft blog posts on their specific area of expertise. So, if you love all things digital marketing, especially the world of luxury brand marketing, be sure to bookmark our page so you never miss a post.
Love our blog? Then we’d love to hear from you! We always welcome contributors who would like to share relevant knowledge and news. Our digital experts are also happy to write for your blog too, as long as it is relevant of course.