The significant lifestyle changes that resulted from COVID-19 have contributed to the development of new social values and trends in online behaviour and consumer preferences….
The 10 key steps to building successful eCommerce for luxury brands
Establishing a luxury eCommerce brand in a crowded marketplace takes expert planning and know-how across multiple disciplines, including branding, design, website, SEO, advertising, content creation…
guide to SEO competitor research & analysis
Just as with any other sector in life, keeping a close eye on what your business competitors are doing in the digital sphere is vital. …
10 proven tips to improve website search
Although the fundamentals of SEO remain consistent, algorithm updates and search trends continuously evolve and influence the ways in which marketers execute optimisation across their…
Relevance’s guide to the 10 C’s of digital marketing for luxury brands
The world of luxury is changing, and consumers are increasingly picking brands that align with their values. Luxury consumers seek immersive and authentic experiences from…
A guide to Online Reputation Management
Online Reputation Management (ORM) is the practice of managing and influencing what information about your brand is readily available to internet users. In other words,…
How to select the right keywords for an article
Selecting the right keywords for articles isn’t as simple as it used to be. With an information overload and more and more tools popping up…
The best talks from Brighton SEO 2022
Relevance recently attended Brighton SEO 2022, a leading search marketing conference. The Brighton SEO conference enables digital specialists, including those specialising in SEO, PPC, digital…
What are the 12 brand archetypes for luxury businesses?
For years, marketers have used Carl Jung’s 12 brand archetypes to craft a brand identity that your audience can feel a deep connection with. Each…
Key takeouts from Relevance’s UHNW digital marketing whitepaper
Relevance has released its latest digital marketing whitepaper, providing a fascinating insight into UHNWIs, including tips on how to market to UHNWIs by our digital…
Where we let off some Steam!
At Relevance, we absolutely live off great content! On our blog, you’ll find information on the latest digital marketing trends, informative case studies, as well as commentary from our own digital marketing consultants. You’ll also find posts highlighting the latest news from Relevance, including what our team has been up to, from attending some of the world’s largest industry conferences to some of the most fashionable events and soirées. On our blog, we also highlight some of the fabulous work we have been doing for the charities that we support.
On the Relevance blog, you’ll find a roster of regular features. These include the Top 10, a monthly summary of all the SEO and digital marketing content from the major industry publications, as well as regular features on the events and parties our team will be attending, so if you want to come and meet us you’ll know where and when to find us. Additionally, our highly skilled experts regularly draft blog posts on their specific area of expertise. So, if you love all things digital marketing, especially the world of luxury brand marketing, be sure to bookmark our page so you never miss a post.
Love our blog? Then we’d love to hear from you! We always welcome contributors who would like to share relevant knowledge and news. Our digital experts are also happy to write for your blog too, as long as it is relevant of course.