A close up of a red Swarovski encrusted Lamborghini

Digital Marketing To High Net Worth Individuals – Strategies For 2019 & Beyond

UPDATED: Feb 2019 Digital marketing to high net worth individuals is a fairly niche area of expertise, with very few digital agencies specialising in the…

Here's how to choose a digital agency

How To Choose A Digital Agency To Suit Your Luxury Brand

The luxury sector is a competitive and unique niche. Luxury marketing requires an agency that understands how best to serve and celebrate your brand, maximising…

Digital marketing KPIs and tools

The Digital KPIs You Should Be Tracking + The Tools To Do It

Key Performance Indicators (KPIs) are a method of measuring how effectively a company is achieving its business objectives. They should serve to make life easier…

A rocket flame shooting up from sand

Moz’s Round-Up of How to Improve Google Rankings

Relevance’s latest round-up of Moz’s Top 10 is here, bringing you the latest tips on how to improve Google rankings. From pagination and tackling negative…

HNWI targeting depiction

The Ultimate Guide To Targeting UHNWIs on Paid Social

Paid social campaigns are a vital part of digital marketing, perfectly complementing organic posting on platforms such as Facebook, Twitter, LinkedIn and Instagram. However, like…

A close up of colourful origami

Here’s Why You Shouldn’t Hand Social Media Over To Your Intern

Social media is an essential part of marketing your brand and controlling how people perceive it. Most business owners know this, yet they still think…

Here are the best Instagram tools of 2019 - social media graffiti

The 7 Best Instagram Tools Digital Experts Are Using Now

Instagram is the most powerful visual marketing platform going. If you don’t have it, you are missing out on an opportunity to get your product…

A close up different textures for SEO blog posts article

Relevance’s Round-Up Of Moz’s Top 10 SEO Blog Posts

Relevance is back with the latest SEO blog content via Moz’s top ten round-up – an invaluable way of getting the most important digital marketing…

A man posing in 209 Mare's towel tuxedo

Luxury Fashion Brand 209 Mare Starts New Contract With Relevance

Relevance is commencing a new contract with fashion ecommerce brand 209 Mare, having worked with the company in the past to establish its online reputation….

Magenta Yachts in Mallorca hire Relevance for performance marketing

Magenta Yachts Chooses Relevance For Digital Performance Marketing Expertise

Relevance is set to develop an innovative performance marketing strategy for Magenta Yachts, allowing the Mallorcan yacht charter business to build brand awareness and increase…

Where we let off some Steam!

At Relevance we absolutely live off content. This is the Relevance digital marketing blog which allows us to talk about ourselves and anything new happening. Enrich your life with delicious case studies, latest gossip about our people and offices, and updates on the charities we work with. Dip into important website marketing industry know-how, as well as comment from our own luxury digital marketing consultants. There is nothing we love more than putting it back in. Our blog is a great way to put it back in. Please feel free to read our blogs and news and make sure you contact us if you would like to feature. Our digital experts are also happy to write for your blog…..if it is relevant of course.

There are certain features that run monthly; these include the Top 10 which is summary of all the SEO & digital marketing content out on the major industry publications that month. We know a lot of you won’t have time to ready a month’s worth of digital marketing content so we are doing you a favour and summarising everything in one concise blog. It also helps us stay on top of all the latest digital marketing trends. We also will let you know all the events and parties we will be at so if you want to come and meet us, you know where and when. Each of our consultants has one piece per year so look out for speciality digital marketing pieces by subject. These blogs will stay on this blog so make sure you keep our blog bookmarked.