The way in which we search for information is changing. For over the past decade, Google has been the leading search engine, and as such,…
most up-to-date news and trends in luxury
Welcome to the Relevance marketing blog. Explore in-depth articles on the latest luxury marketing trends and UHNW insights from our team of specialists. Our blog covers articles across all our services, including luxury branding and design, websites, SEO, paid and social advertising, media buying, social media, influencer marketing, PR, content marketing, and CRM, designed to help you stay up-to-date and elevate your marketing game. We also share our successes and news at Relevance, including industry events, organisational changes, and client wins and partnerships.
The ultimate SEO checklist 2023
The world of search engine optimisation is constantly changing, and we know it’s crucial to stay updated. Relevance’s 2023 SEO checklist reflects this year’s latest…
Technical SEO audits: What it is and why you need one
Imagine a Rolls-Royce Phantom with its classic, athletic structure in a polished midnight black. Imagine the uninterrupted glass enclosure and the Pantheon Grille adorned with…
Content repurposing: a formidable ally in digital marketing
Marketers, writers and content creators are always on a quest for new and original material in order to promote a brand or business, and the…
Why YouTube Shorts are important for luxury brands
The last few years have seen the rise of short-form video content, with YouTube Shorts emerging as one of the most popular formats. According to…
The benefits of a digital content audit
An almost incomprehensible amount of data is created daily, and each year, the amount of published data increases staggeringly. In 2022, 7 million blog posts…
The world’s most expensive hotel suites where UHNWIs stay
Where do the world’s UHNWIs stay while travelling for business or leisure? They stay in the world’s most expensive hotel suites and penthouses. According to…
Step-by-Step Guide: Create Custom Events on GA4 with Google Tag Manager
Universal Analytics came to an end, and Google Analytics 4 will be the main character in the analytical context, thus, we need to start embracing…
How to create a good creative brief
Motivational speaker and American author Zig Ziglar stated, “your output can only be as good as your input.” While Ziglar used the phrase at the…
Explore where the world’s UHNWIs vacation
Wondering where the world’s Ultra-High-Net-Worth-Individuals vacation? They enjoy getaways on exclusive private islands, ultra-luxurious resorts, villas and chalets, and out-of-this-world safari lodges. According to the…