An almost incomprehensible amount of data is created daily, and each year, the amount of published data increases staggeringly. In 2022, 7 million blog posts…
most up-to-date news and trends in luxury
Welcome to the Relevance marketing blog. Explore in-depth articles on the latest luxury marketing trends and UHNW insights from our team of specialists. Our blog covers articles across all our services, including luxury branding and design, websites, SEO, paid and social advertising, media buying, social media, influencer marketing, PR, content marketing, and CRM, designed to help you stay up-to-date and elevate your marketing game. We also share our successes and news at Relevance, including industry events, organisational changes, and client wins and partnerships.
The world’s most expensive hotel suites where UHNWIs stay
Where do the world’s UHNWIs stay while travelling for business or leisure? They stay in the world’s most expensive hotel suites and penthouses. According to…
Step-by-Step Guide: Create Custom Events on GA4 with Google Tag Manager
Universal Analytics came to an end, and Google Analytics 4 will be the main character in the analytical context, thus, we need to start embracing…
How to create a good creative brief
Motivational speaker and American author Zig Ziglar stated, “your output can only be as good as your input.” While Ziglar used the phrase at the…
Explore where the world’s UHNWIs vacation
Wondering where the world’s Ultra-High-Net-Worth-Individuals vacation? They enjoy getaways on exclusive private islands, ultra-luxurious resorts, villas and chalets, and out-of-this-world safari lodges. According to the…
The top luxury autosport events vying to attract UHNWIs
Being based in Monaco, the team at Relevance is no stranger to VIP motorsport events such as the F1 Monaco Grand Prix. However, there is…
Automation in PPC
Pay-per-click (PPC) advertising has become essential in the digital marketing landscape, allowing businesses to reach potential customers through targeted ads on search engines, social media…
The ultimate SEO resource: 350+ SEO hacks you can implement right now
Browse hundreds of SEO ideas, including the most important SEO trends, strategies and tactics for Google and Bing in our downloadable SEO resource. We’ve compiled…
How to create a social media strategy in 9 steps
The idiom ‘don’t run before you can walk’ comes to mind when devising a social media strategy. Due to the widespread use of social media,…
Key takeouts from Relevance’s UHNW digital marketing whitepaper 
Relevance has released its latest digital marketing whitepaper, providing a fascinating insight into UHNWIs, including tips on how to market to UHNWIs by our digital…