A close up of a red Swarovski encrusted Lamborghini

Digital Marketing To High-Net-Worth-Individuals: Strategies For 2019 & Beyond

UPDATED: January 2020 Digital marketing to high-net-worth-individuals is a fairly niche area of expertise, with very few digital agencies specialising in the luxury sector, and…

A group of people posing for a photo

COVID-19 & The Future Of Influencer Marketing In 2020

As with almost every industry on the planet, influencer marketing and influencers have felt the effects of COVID-19. Purse strings tightened, while travel and social…

Setting Up A Luxury Company From Scratch

We interviewed our CEO, Rumble Romagnoli, to find out what it takes to set up a company in the luxury industry. Since founding Relevance over…

Step Up Your SEO Content Strategy with Lexicons

Search Engine Optimization (SEO) has been constantly evolving over the last decade. With Google dominating the search engine space in recent years, what is considered…

How Relevance Helps Nobiskrug To Find High-Net-Worth-Individuals

High-net-worth-individuals (HNWIs) and ultra-high-net-worth-individuals (UHNWIs) are often called the 1%. Relevance has built a strong track record in reaching these elite audiences and finding high-net-worth-individuals…

Digital PR vs Traditional PR: Which Will Survive In The Digital Age?

We live in an age where news seems to be almost completely digital. What does this mean for the battle between digital PR vs traditional…

How Has COVID-19 Impacted Billionaires In 2020?

While for many the economic impact of the coronavirus has been negative, some of the world’s wealthiest have seen their finances swell during the pandemic….

How to Keep Your Clients for More Than a Decade

At Relevance, we pride ourselves on having worked with a number of leading luxury brands for over a decade. We are extremely proud of the…

How July’s ‘Boycott Facebook’ Movement Will Impact Our Industry

In July, nearly 1,000 businesses joined the Stop Hate For Profit campaign – a movement that encouraged advertisers to boycott Facebook until the social network…

Brand Manual Development Guide by Relevance

If a company doesn’t have a brand manual, then each designer or marketeer it engages will simply work according to what they like. If several…

Where we let off some Steam!

At Relevance, we absolutely live off great content! On our blog, you’ll find information on the latest digital marketing trends, informative case studies, as well as commentary from our own digital marketing consultants. You’ll also find posts highlighting the latest news from Relevance, including what our team has been up to, from attending some of the world’s largest industry conferences to some of the most fashionable events and soirées. On our blog, we also highlight some of the fabulous work we have been doing for the charities that we support.

On the Relevance blog, you’ll find a roster of regular features. These include the Top 10, a monthly summary of all the SEO and digital marketing content from the major industry publications, as well as regular features on the events and parties our team will be attending, so if you want to come and meet us you’ll know where and when to find us. Additionally, our highly skilled experts regularly draft blog posts on their specific area of expertise. So, if you love all things digital marketing, especially the world of luxury brand marketing, be sure to bookmark our page so you never miss a post.

Love our blog? Then we’d love to hear from you! We always welcome contributors who would like to share relevant knowledge and news. Our digital experts are also happy to write for your blog too, as long as it is relevant of course.