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Best luxury digital agency 2023: OUR year in review

As our industry moves into the age of Artificial Intelligence as an assistant in marketing, the Relevance team continues to offer the highest-quality luxury marketing services for niche industry start-ups and global luxury brands. This year, we added several new luxury marketing services and specialist team members. We continued to provide clients with industry intelligence on the UHNW audience and the latest luxury marketing strategies and tools. 

“Looking at our year in review 2023 shows what a really exciting year for Relevance it has been, and it has been fantastic to see many of our existing client collaborations continue, as well as welcome new clients to the Relevance family.” Rumble Romagnoli, CEO and Founder of Relevance, says.

“The UHNW audience remains robust despite global economic and political uncertainty, and we’ve helped many of our clients reap the rewards of a buoyant luxury market with carefully tailored digital marketing strategies. As a boutique agency, 2023 has also shown how we can quickly respond to the changing digital landscape and needs of our clients, bolting on new services, such as our virtual tours and super landing pages for SEO. We look forward to 2024 and the new benefits and challenges AI will bring and continuing to grow as an agency.”

Relevance’s Best Luxury Marketing Agency Highlights for 2023

Relevance’s luxury marketing in 2023

New clients 


Relevance was delighted to welcome several new clients in 2023, including established powerhouses and niche industry start-ups. As always, our new clients cover a diverse range of industries, and all share a desire to target the world’s wealthiest audiences, including UHNWIs. We worked with our new clients in various capacities, with some requiring Relevance’s help with a one-off project, such as brand identity or creating a new website, while others we continue to support monthly with digital marketing services. 

Our luxury marketing agency work 2023

Brands defined

“It has been an exciting year working on prestigious branding projects. We’ve connected and taken deep dives into company culture and unique business propositions with luxury clients all over the world,” says Frances Martin-Isaacs, Relevance’s creative director.

The branding team at Relevance worked to define three new brands in 2023: 

Our branding work with the ADM Club included colour, typography, brand story, tone of voice, vision and manifesto, website design, and content creation. 

As a new charter holiday company, Kensington Yachts required complete branding services to accurately reflect the personality, vision, and ethos of this new brokerage. Branding services included pre-branding identity, logo creation, colour and typography definition, brand guidelines, tone of voice, and brand story.

For Philippa Herbert, we created a refined brand video, which took place in a stately home in the UK, telling the story of a cool aunt adorned in elegant jewels. The video is used on Philippa Herbert’s homepage, providing an enticing way to engage with readers instantly and to showcase the unique beauty and service proposition of the brand.


Website projects 

Our creative, UX, and content teams worked on the following projects in 2023: 

The Relevance blog, website, and social media 

The Relevance team is specialist-heavy and is expected not only to excel at client work in 2023 but also push commentary on luxury and digital industries through thought-leadership. This is what you may have missed:

We also published our second SEO resource, providing insightful tips to help brands beat their competitors in 2024 and beyond. 

Our in-house social media team kept busy in 2023, keeping our followers updated on our social media channels, including LinkedIn, Facebook, Instagram, and YouTube. 

Our top social posts/reels for 2023 were:

1.The most expensive items people have bought 

2.“MAKE IT PERSONAL” campaign for Philippa Herbert

3.Relevance Corporate Video

4.Day in the life of Relevance’s COO Laura

5.The most searched designer brands in the US


Partnerships 

In 2023, we continued our partnership with The Drum, an industry-leading marketing publication. Our partnership enables our luxury marketing specialists to regularly publish thought-provoking articles on current trends in the luxury marketing industry. 

Some of our most popular 2023 articles published on The Drum included: 

Work with the best luxury marketing agency in 2024

Want to learn how you can boost your brand in 2024 and beyond? Relevance is a leading luxury creative and digital marketing agency that excels at crafting innovative marketing campaigns for brands wishing to target the world’s wealthiest audiences. Browse our luxury services, or contact us to learn more. 

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