Best luxury digital agency 2023: OUR year in review

As our industry moves into the age of Artificial Intelligence as an assistant in marketing, the Relevance team continues to offer the highest-quality luxury marketing services for niche industry start-ups and global luxury brands. This year, we added several new luxury marketing services and specialist team members. We continued to provide clients with industry intelligence on the UHNW audience and the latest luxury marketing strategies and tools. 

“Looking at our year in review 2023 shows what a really exciting year for Relevance it has been, and it has been fantastic to see many of our existing client collaborations continue, as well as welcome new clients to the Relevance family.” Rumble Romagnoli, CEO and Founder of Relevance, says.

“The UHNW audience remains robust despite global economic and political uncertainty, and we’ve helped many of our clients reap the rewards of a buoyant luxury market with carefully tailored digital marketing strategies. As a boutique agency, 2023 has also shown how we can quickly respond to the changing digital landscape and needs of our clients, bolting on new services, such as our virtual tours and super landing pages for SEO. We look forward to 2024 and the new benefits and challenges AI will bring and continuing to grow as an agency.”

Relevance’s Best Luxury Marketing Agency Highlights for 2023

  • In 2023, Relevance onboarded multiple and select clients across several high-value goods categories, including Ahoy Club, Private Client by Bupa, Kensington Yachts, ADM Club, Hill Robinson, Moravia Yachting, and THIS IS IT.

    “Top line growth is vital to every company, especially in the luxury sector, and that is what we excel at. Relevance has become the best-kept secret for companies looking for sustainable growth in revenue and sales and high-quality branding and design.” Rumble Romagnoli, CEO of Relevance, says.
  • Establishing our offices and UHNW marketing presence in South Beach, Miami, in the US, allowing us to be in the same time zone as our US clients, and have prospecting meetings in the US face-to-face. Our management team sees this as a strong opportunity into 2024/5 to help luxury and high-end companies with European high-quality design and performance marketing.

    “The luxury market in the US has seen significant growth over the last couple of years and continues to evolve every day. Having a physical presence in South Beach, an epicentre of luxury in North America, has delivered the most valuable insights into this dynamic market. Our clients’ feedback has been great, with them really appreciating the closeness to our team and the firsthand experiences with the luxury clients we are making there,” says Johanna Goldbach, account manager at Relevance.

  • The Relevance team was present at major yacht shows and select luxury events in 2023, including Miami, Cannes, Monaco, and FLIBS yacht shows and the Monaco GP, Cannes Film Festival, and Art Basel. We met hundreds of luxury marketing professionals, CEOs, family offices, UHNWIs, captains and press.

  • Relevance created the Ultimate SEO Checklist after our team read and summarised the most important Search Engine Optimisation book of 2023. 

    Find it here. “This document summarises all SEO hacks from the savviest SEO gurus around the world. Your SEO bible is at your fingertips,” Dorin Musat, account manager and co-author, says.
  • Relevance worked on the UHNWI audience profiling for one of the largest luxury skincare and beauty brands for a revolutionary new launch. Relevance is the specialist agency targeting UHNWIs and the profiling of this audience gives our team a clear advantage when marketing to this audience.
  • Relevance started a partnership with a Metaverse quality virtual filming company and can now offer 360-degree videography for e-commerceluxury property, supercarsluxury yachts, and luxury hotels to show off their products in HD quality.
  • For over five years, our agency has forged a dynamic partnership with The Drum, a premier global publisher renowned for its authoritative coverage of the marketing and media industries. As an innovative luxury agency, Relevance focuses on a specific luxury and digital marketing topic each month, from strategies for targeting UHNWIs to exploring the realm of quiet luxury, making our profile one of the most visited.

  • Relevance is GA4 certified and has specialist teams mastering UHNWI tracking and attribution of leads generated by our performance teams. As a Hubspot partner in Monaco, we are providing a link between marketing and sales for high-value goods which is often impossible for even the largest companies and brands desperate for that attribution connection.
  • Our founder and CEO, Rumble Romagnoli, has created a luxury e-commerce F&B brand, Chilli No. 5, and studied this important space in luxury for four years as an experiment. Relevance can now offer the best in F&B luxury e-commerce with the best in branding, lead gen, photography, event organisation, PR, B2B connections, CRM, marketing automation, SEO, advertising and websites. ROAS succeeded 1:5.
  • Relevance team members undertook and excelled at the Professional Certificate Program in Machine Learning & Artificial Intelligence to introduce our marketing professionals and clients to the benefits and scope of AI in luxury digital marketing and search trends for 2024 and onward.
  • After huge success lifting Northrop & Johnson visibility for yacht sales, charter, management and construction, Relevance started work to promote Northrop & Johnson’s SEO for their destination keywords in the Mediterranean, Caribbean and the Bahamas.
  • Relevance was chosen to launch the most talked about yacht of the Monaco Yacht Show: THIS IS IT. We hosted our yearly press trip at the Monaco Yacht Show 2023, hosting Superyacht Times, Charter World, Boat International, Asia Pacific Boating, Upscale Living Magazine, Robb Report, Monaco News, and many more journalists this year aboard THIS IS IT.
  • Our team in Monaco continues to support the International University of Monaco, training Masters students on the Luxury Brand Management and MBA and awarding the best students internships and potential jobs in our Monaco digital agency.

  • Our yachting PR team successfully worked on the pre-sale PR of AHPO with Moran, the biggest brokerage yacht sale and therefore most expensive product sold in 2023 for 362 million dollars. Our digital performance team also worked on the project for SEO and advertising to UHNWIs.
  • Relevance achieved outstanding PPC advertising lead gen results for multiple clients, optimising campaigns, increasing click-through rates, conversion rates, and reducing the cost per lead. Also, we successfully launched Private Jet Finder’s Google Ads account, surpassing industry benchmarks.
  • Relevance continues to work with one of the most important private banks on the planet and start a 4th year of collaboration on global UHNWI targeting. Relevance is trusted by some of the largest global institutions in the world.
  • Relevance defined three new brands in 2023: Kensington Yachts, ADM Club, and Phillipa Herbert, including comprehensive branding services for each, including website design, content creation, and corporate video. We have also worked to SEO plan multiple websites.

  • Private Client by Bupa sought Relevance’s PR and event expertise to help launch their Ultimate Global Health Plan in Monaco. Our work included arranging the sponsoring of an event dedicated to family offices during the Monaco Yacht Show 2023, providing Private Client by Bupa with exposure to 20 family offices.
  • Relevance has designed and built two of the most beautiful real estate websites in the luxury real estate industry. Discover an incredible match between design and performance in these two projects: La Costa Properties Monaco and Ageprim Monaco.

Relevance’s luxury marketing in 2023

New clients 

Relevance was delighted to welcome several new clients in 2023, including established powerhouses and niche industry start-ups. As always, our new clients cover a diverse range of industries, and all share a desire to target the world’s wealthiest audiences, including UHNWIs. We worked with our new clients in various capacities, with some requiring Relevance’s help with a one-off project, such as brand identity or creating a new website, while others we continue to support monthly with digital marketing services. 

  • Ahoy Club – a luxury yacht sale and brokerage company. 
  • Private Client by Bupa – one of the world’s leading private healthcare providers. 
  • Kensington Yachts – a yacht charter holiday company owned by Kensington Tours Group. Kensington Tours offers custom and private guided tours to over 100 countries worldwide.
  • ADM Club – a highly selective member’s club sourcing rare and exclusive products owned by Alessia de Monaco, renowned luxury hospitality architect of 5-star resorts.
  • Hill Robinson – a leading yacht management, yacht crew recruitment and superyacht support company. 
  • Moravia Yachting – a full-service superyacht brokerage with services including sales, charter, and management. 
  • THIS IS IT – the world’s most exciting luxury catamaran and the largest motor catamaran for charter. 

Our luxury marketing agency work 2023

Brands defined

“It has been an exciting year working on prestigious branding projects. We’ve connected and taken deep dives into company culture and unique business propositions with luxury clients all over the world,” says Frances Martin-Isaacs, Relevance’s creative director.

The branding team at Relevance worked to define three new brands in 2023: 

  • Luxury yacht charter holiday company Kensington Yachts
  • The exclusive members club ADM
  • Bespoke jewellery designer Phillipa Herbert 

Our branding work with the ADM Club included colour, typography, brand story, tone of voice, vision and manifesto, website design, and content creation. 

As a new charter holiday company, Kensington Yachts required complete branding services to accurately reflect the personality, vision, and ethos of this new brokerage. Branding services included pre-branding identity, logo creation, colour and typography definition, brand guidelines, tone of voice, and brand story.

For Philippa Herbert, we created a refined brand video, which took place in a stately home in the UK, telling the story of a cool aunt adorned in elegant jewels. The video is used on Philippa Herbert’s homepage, providing an enticing way to engage with readers instantly and to showcase the unique beauty and service proposition of the brand.

Website projects 

Our creative, UX, and content teams worked on the following projects in 2023: 

  • THIS IS IT  – the world’s most exciting luxury catamaran and the largest motor catamaran for charter.
  • La Costa Properties Monaco – a luxury family run real estate agency in Monaco with over 40 years of expertise.
  • Ageprim- a luxury real estate agency in Monaco providing trusted expertise for some of the principality’s finest residential and commercial property. 
  • Kensington Yachts – a yacht charter holiday company owned by Kensington Tours Group. Kensington Tours offers custom and private guided tours to over 100 countries worldwide.
  • ADM Club – a highly selective member’s club sourcing rare and exclusive products owned by Alessia de Monaco, renowned luxury hospitality architect of 5-star resorts.

The Relevance blog, website, and social media 

The Relevance team is specialist-heavy and is expected not only to excel at client work in 2023 but also push commentary on luxury and digital industries through thought-leadership. This is what you may have missed:

We also published our second SEO resource, providing insightful tips to help brands beat their competitors in 2024 and beyond. 

Our in-house social media team kept busy in 2023, keeping our followers updated on our social media channels, including LinkedIn, Facebook, Instagram, and YouTube. 

Our top social posts/reels for 2023 were:

1.The most expensive items people have bought 

2.“MAKE IT PERSONAL” campaign for Philippa Herbert

3.Relevance Corporate Video

4.Day in the life of Relevance’s COO Laura

5.The most searched designer brands in the US


In 2023, we continued our partnership with The Drum, an industry-leading marketing publication. Our partnership enables our luxury marketing specialists to regularly publish thought-provoking articles on current trends in the luxury marketing industry. 

Some of our most popular 2023 articles published on The Drum included: 

Work with the best luxury marketing agency in 2024

Want to learn how you can boost your brand in 2024 and beyond? Relevance is a leading luxury creative and digital marketing agency that excels at crafting innovative marketing campaigns for brands wishing to target the world’s wealthiest audiences. Browse our luxury services, or contact us to learn more. 

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