Instagram is the most powerful visual marketing platform going. If you don’t have it, you are missing out on an opportunity to get your product seen by a huge audience. And whatever your social strategy may be – collaborating with influencers, running your own paid ads, or growing your followers – you can always benefit from using specially developed online Insta-accessories. That’s why below, we’ve selected the best Instagram tools of 2024, to help you engage existing and potential customers.
THE BEST INSTAGRAM TOOLS 2024 HAS TO OFFER
CapCut
CapCut is a popular, all-in-one video editing tool powered by AI that is great for creating reels and subtitles for Instagram videos. It was developed by ByteDance, the same company behind TikTok, and boasts a range of video editing features that makes it a popular tool with Instagram content creators. Its many highlights include a user-friendly interface, effects and filters, a library of royalty-free music and sound effects, speed control, allowing for slow-motion or time-lapse effects, as well as tools to remove or change backgrounds, ensuring professional-looking content that is fit for the most elegant of feeds.
PhotoShop
Photoshop is one of the most powerful and versatile image editing software applications available and an indispensable Instagram tool. It offers a wide range of features that can significantly enhance social media content creation, making it a must-have tool for creating slick Instagram posts. A professional-grade image editing and graphic design software, Photoshop provides a comprehensive set of tools for photo editing, graphic creation and digital art, helping to elevate Instagram images. Key features include photo retouching and manipulation, colour correction, resizing and cropping, and creating digital illustrations and infographics. It is also a great Instagram tool for creating templates that can be applied across multiple artboards, helping to ensure a set of stories are in the same format and template. Finally, Photoshop is a useful tool for ensuring consistent branding across your feed by allowing you to add your brand’s font and logo on all images.
Lightroom
Adobe Lightroom is part of the Adobe Creative Cloud suite and is available as Lightroom (cloud-based) and Lightroom Classic (desktop-based). It provides comprehensive tools for editing, organising, storing, and sharing photos on Instagram. Lightroom is known for its user-friendly interface and powerful features that cater to both amateur and professional photographers. Its advanced editing tool makes it an especially great Instagram tool for ensuring all images in your feed have the same style of illumination and colour, with the ability to effortlessly batch edit, enabling you to apply the same edits to multiple images simultaneously. It can also help with efficient workflows, enabling users to organise photos with tags, keywords, and collections, making it easy to quickly find and manage images for Instagram. Finally, Lightroom offers a quick and easy watermark tool, enabling you to protect your brand’s images.
Instagram Insights
Instagram Insights is a powerful analytics tool provided by Instagram to help users, particularly businesses and influencers, understand their audience and the performance of their content on the platform. Available for Instagram Business and Creator accounts, Instagram Insights provides a range of metrics and data that can help you refine your strategy and improve your social media presence. This Instagram tool is free and is especially useful for creating reports and to analyse your social performance.
Crowdfire
Crowdfire is a comprehensive social media management platform that offers tools for scheduling posts, curating content, tracking analytics, managing followers, and more. It supports multiple social media platforms, including Instagram. It’s an especially easy tool to use.
Snapseed
Snapseed is a free photo-editing tool that is now owned by Google and one of the few Instagram tools that enables you to enlarge an image. It is especially useful for bringing images into a certain format, such as for IG stories, without cutting off the sides. Snapseed offers a comprehensive set of editing tools and filters, including basic adjustments such as cropping, rotating, and brightness, adding filters, as well as brush adjustments to fine-tune specific areas of the image. You can also remove unwanted objects or images from photos, helping to improve the quality and overall aesthetic of your photos and Instagram feed.
Remove.bg
Remove.bg is an online tool and service designed to remove backgrounds from images automatically and efficiently. It’s a free tool, making it an attractive alternative to more costly professional editing tools like Photoshop. Remove.bg is extremely user-friendly, requiring no photo-editing skills, while the AI-driven technology accurately separates the subject from the background, handling complex edges and details like fur and hair with precision. This Instagram tool includes a library of custom backgrounds, which can help ensure a consistent style across Instagram posts, helping to strengthen brand identity. It can be an especially useful tool for product photography as well as focused-images without distracting backgrounds.
Kicksta
Kicksta is one of the best Instagram tools for businesses looking to organically grow their Instagram following. It also attracts consistent engagement from users who match your specifications. Business owners who resort to buying fake followers as a quick fix usually regret it, but Kicksta has smart filters to detect fake, bot or inappropriate accounts and blacklist other undesirable followers. Kicksta saves an average of 2.5 hours a day and allows you to check your dashboard 24/7 to monitor your account’s analytics and gain actionable insights – what could be better?
Sprout Social
Sprout Social gives brands and agencies a single hub to optimise their social media presence. This is the best Instagram tool of 2024 for content scheduling, publishing, in-depth analytics and engagement, allowing you to easily compare the progress of different accounts that you manage. However, where it really comes into its own is as a means of tapping into your community and engaging with them via hashtags and comments. You can try it out with a free trial, following which it is available in three options with increasingly advanced features, covering everything from helpdesk integration to custom URL tracking.
Canva
If you want your images to stand out from the crowd in your Instagram feed or stories, Canva is invaluable. You can customise more than 5,000 Instagram post templates, superimpose text and create multi-image layouts. Beautiful, ready-to-publish graphics are available to upgrade your posts and get your followers’ attention. Some of the templates cost money and some are free, but all can be automatically saved to your Canva account to access on both desktop and app versions (iOS and Android) of the platform.
Magisto
These days, video accounts for an increasing amount of online traffic, and brands that haven’t already embraced this medium are missing a trick. Magisto is the go-to Instagram tool for video editing using advanced AI technology. It makes video storytelling easy and effective. Simply upload videos and photos to the platform and choose an editing style and soundtrack from the provided options to make your next post look professionally crafted. It’s the best Instagram tool for distributing your videos and generating engagement analytics, available on desktops and mobile platforms.
Sked Social
Sked Social is one of the best Instagram tools for scheduling. It has a vast range of features for preparing photos and suggests captions and hashtags for regular posting. The time-saving platform lets you mass upload and schedule batches of photos, as well as provides a real-time, drag-and-drop preview of your posts before they go live. Sked Social is ideal for all levels of business, from entrepreneurs to large agencies with international clients in different time zones. More than 10,000 Instagram users have benefited from the boost of engagement Sked Social delivers.
10Web Instagram Feed
This Instagram plugin allows you to display user- and hashtag-based Instagram feeds on your website. You can incorporate a combination of hashtag feeds with custom styling and image metadata in just a few clicks. Filtered feeds can be based on a specific username, hashtag, mention, description or Instagram media link. It’s SEO-friendly and comes with four beautiful layouts and the possibility to create unlimited themes, with personalised feed and lightbox options. The plugin is easy to install and set up and even updates your website galleries automatically when adding images to Instagram.
How can Relevance help?
Relevance is a leading luxury digital marketing agency that manages social media, including Instagram feeds, of some of the world’s leading luxury brands and niche industry start-ups marketing to the world’s richest individuals. If you would like Relevance to help optimise your Instagram presence, contact our team of social media experts today.