Marketing to Ultra-High-Net-Worth Individuals (UHNWIs) is a relatively niche area of expertise. With few digital agencies specialising in this niche sector, ultra-luxury brands have generally…
What conversion rate can I expect when marketing high-value goods & services to UHNWIs?
How much will I pay per lead? What will be my return on investment (ROI)? What conversion rate can I expect? Which channel, what content,…
Relevance’s luxury marketing 2022 year in review
Relevance, and its specialist division Relevance Yacht, saw phenomenal success throughout 2022. We’ve welcomed some inspiring new clients, from start-ups to global powerhouses, and continued…
Brighton SEO 100 key takeaways
The best brightonSEO takeaways The search conference brightonSEO might be over for another year, but the ideas and knowledge learned will help the team at…
The 10 key steps to building successful eCommerce for luxury brands
Establishing a luxury eCommerce brand in a crowded marketplace takes expert planning and know-how across multiple disciplines, including branding, design, website, SEO, advertising, content creation…
guide to SEO competitor research & analysis
Just as with any other sector in life, keeping a close eye on what your business competitors are doing in the digital sphere is vital. …
10 proven tips to improve website search
Although the fundamentals of SEO remain consistent, algorithm updates and search trends continuously evolve and influence the ways in which marketers execute optimisation across their…
A Marketers Guide to Metaverse Advertising 
What Does the Metaverse Mean? Accelerated by the global pandemic, a groundbreaking, innovative platform for marketing emerged in 2021: the Metaverse. In the new digital…
Get to know Relevance: Meet our company president and founder Rumble Romagnoli
Tell us about yourself I am the company founder of Relevance – I founded the digital agency in 2007. It used to be an SEO…
What’s Changed At Relevance In 2021: A Letter From Our President
2020 was an unpleasant surprise for most of us. The COVID-19 crisis affected all of our businesses, staff, families, and friends. We are very lucky…