Where do the world’s UHNWIs stay while travelling for business or leisure? They stay in the world’s most expensive hotel suites and penthouses. According to…
Here you can find fascinating articles written for Relevance by Joanna Lewis
Explore where the world’s UHNWIs vacation
Wondering where the world’s Ultra-High-Net-Worth-Individuals vacation? They enjoy getaways on exclusive private islands, ultra-luxurious resorts, villas and chalets, and out-of-this-world safari lodges. According to the…
Key takeouts from Relevance’s UHNW digital marketing whitepaper
Relevance has released its latest digital marketing whitepaper, providing a fascinating insight into UHNWIs, including tips on how to market to UHNWIs by our digital…
A complete guide to marketing to Ultra-High-Net-Worth Individuals
Marketing to Ultra-High-Net-Worth Individuals (UHNWIs) is a relatively niche area of expertise. With few digital agencies specialising in this niche sector, ultra-luxury brands have generally…
Wealth-X World Ultra Wealth Report 2022
The latest Wealth-X World Ultra Wealth Report 2022 has just been released, offering fascinating insights into one of the world’s richest and most exclusive audiences. …
Top 5 UHNWI interests for 2023
The population of wealthy individuals has fluctuated over the past few years, with the global Ultra-High-Net-Worth population sitting at just over 390,000 individuals. While in…
Relevance’s luxury marketing 2022 year in review
Relevance, and its specialist division Relevance Yacht, saw phenomenal success throughout 2022. We’ve welcomed some inspiring new clients, from start-ups to global powerhouses, and continued…
brightonSEO 2022: The best content marketing takeaways
The Relevance team was thrilled to attend October’s brightonSEO 2022 conference – one of the largest SEO conferences in the world. The conference features leading…
Luxury Marketing Trends Brands Can’t Ignore Post-Pandemic
The significant lifestyle changes that resulted from COVID-19 have contributed to the development of new social values and trends in online behaviour and consumer preferences….
10 proven tips to improve website search
Although the fundamentals of SEO remain consistent, algorithm updates and search trends continuously evolve and influence the ways in which marketers execute optimisation across their…