In the realm of marketing to Ultra-High-Net-Worth Individuals (UHNWIs), volume is merely a vanity metric. If you are measuring the success of your campaigns by…
Here you can find fascinating articles written for Relevance by Joanna Lewis
The end of traditional e-commerce? AI & ChatGPT shopping is here
ChatGPT’s new Personal Shopping Assistant is transforming e-commerce, representing a significant structural shift in how HNW and UHNWIs might engage with luxury brands online. Officially…
Our luxury marketing year in review 2025 & plans for 2026
It’s been another stellar year for Relevance as we continue our work with some of the world’s leading luxury brands and niche industry start-ups wishing…
World Ultra Wealth Report 2025: UHNW audience experiences rapid growth
The 13th edition of Altrata’s World Ultra Wealth Report 2025 provides fascinating insights into the global ultra-high-net-worth population (UHNW). According to the report, this ultra-exclusive…
2025 Luxury Investment Index: Luxury collectibles dip, yet remain passion assets
Each year, the Knight Frank Luxury Investment Index (KFLII) provides a glimpse into the world of luxury collectibles and, most notably, their performance. Despite financial…
The world’s wealthiest cities: China booms, London & Moscow suffer losses
Shenzhen, China, is the world’s fastest growing wealthiest city, according to the latest World’s Wealthiest Cities Report 2025 by Henley & Partners, published in partnership…
Canada’s growing luxury real estate market
Canada’s growing luxury market is fuelling growth across multiple sectors, including prime and super prime real estate. As the world’s HNW and UHNW populations increase,…
Marketing agency vs in-house; the benefits of hiring a marketing agency
The digital marketing landscape is changing at lightning speed with the introduction of AI, constantly changing algorithms, new marketing tools, and social media platforms. What…
Digital marketing for real estate: Sotheby’s Luxury Outlook 2025 report
Global real estate agency Sotheby’s International Realty has released its annual Luxury Outlook report, providing a fascinating glimpse into global luxury residential property markets, changing…
Relevance Digital Agency’s 2024 highlights and achievements
It has been another exciting year for Relevance as we continue to offer top-notch creative and digital marketing services into 2025 to global luxury brands…