The luxury marketing industry is changing at a rapid pace. The development of digital marketing strategies, changes in consumer preferences and many other external factors…
Paid advertising: Top tips on paid media strategy and funnel conversion
Paid advertising is a central component of an effective digital marketing strategy, helping luxury brands to reach and engage with their target audience. When done…
Ten luxury marketing trends 2022 to inspire digital marketers, with real-world examples
Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Tried and tested digital marketing strategies for financial services to attract HNW audiences
Digital marketing is one of the central ways financial institutions, such as private banks and investment companies, can reach new High-Net-Worth and Ultra-High-Net-Worth customers and…
Get to know Relevance: Meet Our Commercial Director Niki McMorrough
Tell us about yourself I have had a ‘squiggly’ career and I’m proud of it! I’ve been head of marketing / marketing director for global…
The definitive guide to luxury marketing to UHNW women
The growing number of Ultra-High-Net-Worth women is changing the way in which luxury brands approach their luxury brand marketing. In 2016 UHNW women represented just…
Get To Know Relevance: Meet Our CEO Ned Quekett
As part of a new blog series to properly introduce you to the Relevance team, we are interviewing each of our incredible digital marketing experts,…
How To Do Search Engine Optimisation: Relevance’s Strategy For Rocketing Your Online Presence
It’s no secret that, when done well, search engine optimisation or SEO will improve the online visibility of your website, and in turn increase awareness…
Genuinfluencers: Who Are They & What Do They Mean For Your HNW & UHNW Brand?
Influencers undeniably run the mass-market social media world. According to a MediaKix study, the estimated figures for global influencers on TikTok, Instagram, and YouTube combined…
Three Best Luxury Influencer Campaigns for Hospitality
In these unprecedented times where safety is paramount and travel still uncertain, never has it been so important to give first-person perspectives of the luxury…