Paid advertising is a central component of an effective digital marketing strategy, helping luxury brands to reach and engage with their target audience. When done…

Paid advertising is a central component of an effective digital marketing strategy, helping luxury brands to reach and engage with their target audience. When done…
Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Digital marketing is one of the central ways financial institutions, such as private banks and investment companies, can reach new High-Net-Worth and Ultra-High-Net-Worth customers and…
Tell us about yourself I have had a ‘squiggly’ career and I’m proud of it! I’ve been head of marketing / marketing director for global…
The growing number of Ultra-High-Net-Worth women is changing the way in which luxury brands approach their luxury brand marketing. In 2016 UHNW women represented just…
COVID-19 changed the world as we know it, and so the post-COVID era requires us to reconsider different aspects of our lives, with the way…
It has long been known that to appreciate a luxury product, you need to touch it, feel it, experience it in person, and preferably meet…
As part of a new blog series to properly introduce you to the Relevance team, we are interviewing each of our incredible digital marketing experts,…
Influencers undeniably run the mass-market social media world. According to a MediaKix study, the estimated figures for global influencers on TikTok, Instagram, and YouTube combined…
In these unprecedented times where safety is paramount and travel still uncertain, never has it been so important to give first-person perspectives of the luxury…