The luxury marketing industry is changing at a rapid pace. The development of digital marketing strategies, changes in consumer preferences and many other external factors…

The luxury marketing industry is changing at a rapid pace. The development of digital marketing strategies, changes in consumer preferences and many other external factors…
Paid advertising is a central component of an effective digital marketing strategy, helping luxury brands to reach and engage with their target audience. When done…
Covid has changed how affluent consumers think, feel and behave, and there is now an ongoing shift from reach, to relevance. Consumers increasingly demand authenticity,…
Digital marketing is one of the central ways financial institutions, such as private banks and investment companies, can reach new High-Net-Worth and Ultra-High-Net-Worth customers and…
Tell us about yourself I have had a ‘squiggly’ career and I’m proud of it! I’ve been head of marketing / marketing director for global…
The growing number of Ultra-High-Net-Worth women is changing the way in which luxury brands approach their luxury brand marketing. In 2016 UHNW women represented just…
As part of a new blog series to properly introduce you to the Relevance team, we are interviewing each of our incredible digital marketing experts,…
It’s no secret that, when done well, search engine optimisation or SEO will improve the online visibility of your website, and in turn increase awareness…
Influencers undeniably run the mass-market social media world. According to a MediaKix study, the estimated figures for global influencers on TikTok, Instagram, and YouTube combined…
In these unprecedented times where safety is paramount and travel still uncertain, never has it been so important to give first-person perspectives of the luxury…