Photo create Mauro Del Signore On social media, consumers are looking for someone they can trust to guide them through the buying process, especially when…
Here you can find fascinating articles written for Relevance by Fotini Efstathiou
Influencer marketing trends: Top 5 genuinfluencers to follow in 2022
It has been predicted that 2022 will see the rise of genuinfluencers – social media creators who are more interested in sharing advice on topics…
How To Beat The Instagram Algorithm In 2022
It seems the powers at Instagram have listened to the public, and the chronological feed is making a comeback! Adam Mosseri, head of Instagram, announced…
COVID-19 & The Future Of Influencer Marketing In 2020
As with almost every industry on the planet, influencer marketing and influencers have felt the effects of COVID-19. Purse strings tightened, while travel and social…
The beauty brands at the forefront of social: During the COVID-19 crisis & beyond
We’re experiencing a time like never before. COVID-19 has changed our lives in so many ways; the way we shop being just one. Traditional consumer…
Want To Boost Your Social Media Engagement? Here’s How
Think social media is just about how many followers you have? Think again… You could have 1,000 or 100,000,000 followers, but if these consumers aren’t…