The pandemic has changed the face of luxury travel, with the world’s wealthiest demonstrating new behaviours and tastes. Forced to isolate for months on end,…
Here you can find fascinating articles written for Relevance by Achala Chandra Shekar
Top PR Tips And Strategies To Ensure Success
It’s every marketeer’s dream and PR goal: to get your company (or your client) positive recognition from the right people through attention-grabbing media coverage. But…
Top PR Tips And Strategies To Ensure Success
It’s every marketeer’s dream and PR goal: to get your company (or your client) positive recognition from the right people through attention-grabbing media coverage. But…
What Are Rich Snippets & How Can They Be Used By Luxury Brands?
With top luxury brand websites constantly competing to reach the top of Google and Bing search results, a clear understanding of the underlying principles of…
The Essential PR Terms Glossary: Vocab For Digital & Traditional PR
It goes without saying that every specialist industry holds its own jargon. PR is no exception. Coming from a traditional PR background, when I was…
The Essential PR Terms Glossary: Vocab For Digital & Traditional PR
It goes without saying that every specialist industry holds its own jargon. PR is no exception. Coming from a traditional PR background, when I was…
A Brief Overview of SEO Vocabulary
One of the best ways to improve the online presence of your business or personal brand is to use organic website traffic growth techniques, such…
Step Up Your SEO Content Strategy with Lexicons
Search Engine Optimization (SEO) has been constantly evolving over the last decade. With Google dominating the search engine space in recent years, what is considered…
Digital PR vs Traditional PR: Which Will Survive In The Digital Age?
We live in an age where news seems to be almost completely digital. What does this mean for the battle between digital PR vs traditional…
The Many Ways to Reach Magazines for PR
How to Reach Journalists With An Unmissable Magazine PR If you’re looking to build your company’s brand awareness and reputation, public relations should be a…