A lot of time has been spent discussing social media of late, and this month’s SEOmoz blog roundup doesn’t stray too far from the last few months hot topic. However there are a few great posts covering topics such as retargeting, SEO link analysis, correlation data for SEO as well as a preview on a new SEOmoz feature, The SERP Analysis Report. Step by Step instructions on link building and how to fix on-page SEO problems are just some of the great content SEOmoz comes out with every month, i’m already looking forward to the next.
How to Manage Twitter: Do It your Way
Engage with your audience – create an environment in which your audience feels involved in and listened to.
What to Tweet – Don’t listen to the do’s and don’ts it just limits your twitter power.
When is the right time to Tweet? – To tweet or not to tweet, that is the Question. It is different for every business but generally there is no bad time to tweet as you’ll always find an audience somewhere round the world to target.
In essence there is no one way manage a Twitter account, what works for one person may not work for another so test and try new things.
Retargeting: What It Is & How to Use It
Re-targeting is big news at the moment but what it is exactly and how can it benefit your site?
Without CRO & On-Site Optimization, It’s Tempting to Abandon SEO
It really does make sense to focus first on on-site optimization but there’s no reason why you shouldn’t be optimizing a site for better usability, conversion performance and search engine accessibility all at the same time. It’ll save you time and money in the long-term.
Crawler Face-off: Xenu vs. Screaming Frog
Which web based crawler would get your vote?
Using Tools & APIs to Track Your Social Media Strategy
Whilst metrics and strategies aid in link research there are other considerations, for instance it is good to think editorially about your links and research your prospective sites and how well they rank. Read on for more…
If Users Treat Local Search Results Differently, Why Wont Google?
SEOmoz Feature Preview: The SERP Analysis Report
An upcoming feature from SEOmoz the SERP Analysis Report takes a deep and detailed look at the top ten ranking URLs for a keyword and presents it in an easily understood spreadsheet.
How to Build Links without Fancy Tools
A step by step guide on how to get valuable links through a little hard work and a bit of time without relying on tools.
1. Use Google to find link targets
2. Before anything find contact details and record them in a spreadsheet
3. Email the link target straight away
4. Track your progress on spreadsheet
5. The response or follow up
6. Record links secured
Facebook + Twitter’s Influence on Google’s Search Rankings
Since Google and Bings announcement last December regarding the impact of social media on rankings two questions have been on the minds marketers.
1. What signals are Google and Bing counting?
2. How much influence do these social signals actually have on rankings?
8 Easy Wins for On-page SEO
8 fixes to on-page SEO problems that crop up.
• Canonicalize Internal Duplicates
• Write Unique TITLE Tags
• Write Unique META Descriptions
• Shorten Your TITLE Tags
• Re-order Your TITLE Tags
• Add Direct Product Links
• Re-write Internal Anchor Text
• Remove 10 Low-Value Links
Post-Panda, Your Original Content is Being Outranked by Scrapers & Partners
7 NEW Tips for Running a Twitter Giveaway
Improve both your following and branding through organising a Twitter competition
Great Content for SEO: Simpler than You Ever Imagined
Follow this process and you’ll have plenty of quality content to write about as requested by those that matter most, your readers.
Google Places Citations: 5 More Tactics to Earn Links for Your Local Business
Google and Bings local listings are notoriously competitive for web based businesses sector by sector. Here are 5 more unique techniques that can be implemented to improve visibility, earn more place citations and with time, hopefully move the site up in SERPS.
Correlation Data for SEO and Social Media Analysis
For SEO research correlation reports are invaluable, they give insight into what tasks to follow up and what are better left behind. Some interesting results are revealed in this post.