5 Most Useful Tools for Social Media Management

Social media is, without a shadow of a doubt, one of the most invaluable channels for reaching larger audiences and promoting your business. However, managing a multitude of social media accounts can be a daunting and overwhelming experience. Tracking valuable data, such as followers’ demographics, the optimal hour for publishing a post or a level of followers’ engagement; can be a hard task to manage. 

In fact, there are so many aspects to a successful social marketing campaign, that it has become challenging to carry one out efficiently without the help of nifty social media tools. To help you choose the best ones, we, at Relevance, have compiled a list of the five best social media tools any online marketer should use.


This tool is rather well-known to many of us thanks to its simple and yet brilliant function of link shortening. What most of us do not know, however, is that Bitly is also a useful tool for bookmarking, receiving real-time analytics and tracking clicks. It works across multiple platforms and comes at no cost.


This handy application can significantly cut the time you spend posting updates onto a number of social networks. To reach wider audiences, we use several social media channels to spread the word on what’s important to us. However, accessing each of one of the accounts, writing a post, adding an image or a link – all takes up a great deal of time. Everypost assists with juggling a myriad of social media channels.

This free app allows one to post updates onto a number of major social networks, all at once. All you need to do is to write a message, add a video, an image or a hashtag; and send it off to either G+, Pinterest, Linkedin, Tumblr, Twitter, Facebook, or onto all of them at the same time. On top of that, Everypost would shorten your text so that you do not exceed Twitter’s 140-character limit.


If you like chirping on Twitter, but find it hard managing all your followers, then Tweepi might be just the tool for you. Tweepi takes full care of your followers’ base: deletes those, who no longer follow you, follows interesting new tweets and reciprocates by following those who showed interest in your tweets.


SocialFlow is a service you will need to pay for, but it would be worth every penny spent. Why? Because posting onto social media is no longer only about the quality of content. It is also about finding the right time to chirp your news. This nifty tool taps into your Facebook and Twitter data, analyzing the relevance of the messages and the audience currently online. As a result, it states the optimum time to publish your post so that it is read by your target group of followers.


The last one on our list is HootSuite – a useful tool that helps you run your social media campaign across numerous social networks. Not only does it allow you to manage your social media posts all from one dashboard, but also lets you measure the results of your campaign, schedule new posts, follow conversations and analyze your social media data. If you run a business, you might want to opt for a pro version, which comes at a small monthly fee. However, the basic version is free of charge.

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