Relevance Web Marketing rounds up the 10 best articles in last month’s Moz blog.
Moz has brought us some interesting articles this month ranging from Google’s response to the European anti-Google adds to the beauty of candour in the workplace. Relevance gives a brief overview of each article here.
1.We Built Google For Users And Not Websites
Google defends itself from European anti-Google ads after receiving the following criticism: 1) Google is too dominant. 2) Google promotes it’s own products at the expense of others. 3) Google’s success deters and stifles other search engines’ innovation. Click the link above to read Google’s Executive Chairman, Eric Schmidt, response.
2. Keyword Research and Targeting Without Exact Match
Google’s recent removal of exact-match keyword targeting from adwords makes bidding for keywords more uncertain. Buyers may be bidding on terms they need, or terms that are less relevant. This move by Google generates revenue but makes the job more difficult for SEOs. Follow Rand Fishkin as he offers expert suggestions on how to tackle Google’s latest changes.
3.How To Create A Winning Content Promotion Plan
This article does what is says on the tin by offering a step-by-step guide to help you manage a promotion project from the planning and pre-launch stages, to the week of the launch. The guide follows up by giving useful advice and tips on how to wrap up your promotional project and how to continue to use and manage your data for prospecting purposes.
4. The Everything Guide to Twitter Cards: How to Choose, Set Up, and Measure Them and More
Twitter only allows us 140 characters, whereas Twitter cards offer us the chance to have rich media experiences ranging from visible pictures, downloadable apps, signing up for email lists and more. This blog helps you to pick the best card for your business and it explains how you can measure your Twitter card success by explaining the ins and outs of Twitter analytics.
5. Designing for Privacy on Facebook
In 2014, Facebook has a variety of features, which match the diversity of its users; thus Facebook needs a privacy model that works for everyone, allowing people to control what they share and who it reaches.
In response, Facebook product designers have created a robust privacy system that no longer waits for the user to come to it, rather it comes to them. Find out some of the new features in this snappy article by Charlie Deets, product designer at Facebook.
6. The Big List of SEO Tips and Tricks for Using HTTPS on Your Website
Google representatives reveal that sites using HTTPS encryption will be rewarded with more referral data and a boost in rankings. Already a recent Moz poll recorded that 24% of webmasters are planning to make the change. Read this blog that highlights problems with updating your site to HTTPS and receive tips and advice that impact more to SEO than a potentially costly, time consuming and complicated switch.
7. Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past them
Quicken up the pace of your brand publishing process by distributing clearly documented guidelines to staff. The three primary issues are: 1) False advertising) 2) Guidance and 3) Licensing. Gain an insight on these themes as this article defines simple rules and explains how they speed up your brand publishing process and help you avoid any potential pitfalls.
8. How a new HTML element will make the Web faster
The World Wide Web has come a long way in terms of speed. Scott Gibertson details the history of the developer’s feat to make accessing the web a quicker, and smoother process.
Led by Google’s Tab Atkins, web developers have now created a Picture element, which is the latest development that will chain web speed. Chrome and Firefox have committed to supporting Picture, so read on to understand how and why we can look forward once again to a faster Web.
9. Despite Google, Here’s What A Link on a Top Website Will Cost You
Christophe Engelhardt collects data from 349 sites which sell links, finding out that paying for links is not a lost art (although tread very carefully as Google does not take too kindly to them). His analysis shows that the average price per paid link is $90, the most excessive reaching $800 with prices fluctuating depending on the keywords. Read the article to discover why the data showed that female-targeted words like “makeup” asked for higher prices.
10. The Lost Art of Candor in the Work place
A Business’ performance benefits from free flowing information where constructive feedback is essential, especially to those who need it. However the distinction between critiquing a project and criticising a person is a fine one. Read Ciotti’s article that explains how the art of candor could increase camaraderie in your workplace and how it helps produce better work.